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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Watch two grandmas take a Lamborghini Murcielago for a spin

Not everyone loves cars enough to care if they see a tuned Lamborghini Murcielago rolling through town. But put two very excited grandmas in it, and you get a vehicle that draws attention everywhere. The ladies have an initial problem finding reverse in the Lambo, but they eventually hit the road with Peggy behind the wheel and Audrey riding shotgun. You have to love these gals. They roll the windows down to wave at everyone on the street and yell to them, "We're Lamborghini queens!" Their happiness is infectious, and people clearly are excited but a little confused to see two older women in a mean looking supercar. The only thing wrong with this video is that we wish it were longer. The gals should take the Lambo, or Ghini as Audrey calls the coupe, onto the freeway to open the throttle. Maybe they could cruise to a cars and coffee meet to hang out. Based on this clip, the pair seems game to drive the supercar anywhere.

Italian cops get a Lamborghini to haul some precious cargo

Three years ago, we told you about Lamborghini's gift to law and order: a Huracan LP 610-4 that was donated to the Italian State Police. That car went into service near Rome in 2015, replacing a Gallardo they'd been using previously. Now, a second Huracan has just been delivered for service in the region around Bologna. Law enforcement may be done a bit differently in the country that convicted, acquitted, re-convicted and re-acquitted Amanda Knox. But why would a police agency need a $200,000, 610-horsepower supercar? Firstly, no one in their right mind turns down a free Lamborghini. Second, it's a display of national pride, decked out, to quote the press release, in "the official colors of the Italian Police (Police Medium Blue), with the white areas and lettering specially executed to match the Huracan's dynamic look. The livery is completed by a stripe divided into the three colors of the Italian flag, which runs along both sides of the vehicle. As is true for all Lamborghini cars, the Huracan Polizia is equipped with P Zero Pirelli tires, but their sidewalls are tinted in Police Medium Blue and were specially created for the occasion." And third, they actually did dream up a role that suits its capabilities. In addition to the usual cop-car complement of police radio, tablet computer, gun holster, fire extinguisher and hand-held sign for directing traffic, the Lambo has been designated for medical responses and, like many police cars in the States, carries a defibrillator for medical emergencies. More to the point, its front trunk is equipped with a special refrigeration system for transporting human organs for transplant. The authorities describe two cases in 2016 in which a series of transplants had donor organs busily crisscrossing the Lombardy and Tuscany regions to various recipients – a situation in which speed is of the essence. Between organ transplants, presumably the car's primary duty will be to look good, serving as an ambassador of goodwill for both the Polizia as well as Lamborghini. Related Video: