2014 Lamborghini Aventador Lp 700-4 Roadster | Arancio Argos on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini braces us for the end of Gallardo production

A changing of the guard is afoot in the Lamborghini stables. The Italian supercar brand sticks with a particular model for a respectably long period of time, thus any model changeover is cause for attention. First came the gloriously badass Aventador succeeding the Murcielago, which signals that the Gallardo replacement is on the way next. Not one to let any occasion go without its due pomp and circumstance, Lambo released a video entitled "The Final Gallardo."
The clip features various footage from the life of the Gallardo, worked in with a manifesto of sorts regarding Lamborghini's purpose, and how that fits into the Italian way of life. Little is stated about the Gallardo itself, let alone the eventual replacement. Additionally, it is unclear if the video is to celebrate a special "Final Edition," or merely the last Gallardo to roll out of Sant'Agata Bolognese. Until we do see the Gallardo successor, feel free to watch Lamborghini reveling in the sound of its own awesomeness in the video below.

Lambo considering Huracan GT3 for United SportsCar Championship

With all the versions of the Gallardo that Lamborghini made over the course of that model's dozen year lifecycle, we knew the debut of the new Huracán would only be the start. And now we're getting an idea of what Sant'Agata has in store. Before too long, there'll be a new Spyder, and likely a rear-drive version as well. But racing teams are more eagerly anticipating the new competition versions. There's the new Super Trofeo spec racer that Lambo unveiled in Monterey a couple of weeks ago, but now we're receiving word of a new GT3 racer as well.
Based closely on the Super Trofeo, the Huracán GT3 is reportedly being designed to meet the regulations of numerous racing series - including, the latest reports will have us know, the United SportsCar Championship that competes in North America. This according to Sportscar365.com, which spoke to Lamborghini's chief test driver Giorgio Sanna at Virginia International Raceway recently.
Unlike some of its rivals, racing has not traditionally been a core value at Lamborghini, but it has competed here and there. It previously relied on Reiter Engineering to develop racing versions of the Murcielago and Gallardo, but is said to be doing the Huracán GT3 almost entirely in-house, with a modicum of input from Dallara, the racing chassis manufacturer founded by the man widely credited with developing the Miura and Espada in the 1960s.