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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini Centenario to grace the cover of next Forza game

The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod. The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece. It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover. This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series. Related Video: Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox. Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut. Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h.

Amelia Island 2013: Lamborghini celebrates its golden anniversary

Lamborghini celebrated its 50th anniversary at the Geneva Motor Show with the introduction of the ultra-limited-production Veneno, but the 2013 Amelia Island Concours d'Elegance had an even rarer Lambo on stage. Parked next to the all-new 2013 Aventador Roadster, Lamborghini displayed the world's only Miura Roadster from 1968.
It wouldn't be a Lamborghini display without the Countach, of course, but there were also some of Italian marque's more unique models, including a 1971 Espada, a 1969 Islero and a 1966 350 with its exquisite backward-bent A-pillars. Lamborghini North America COO Michael Lock was also on hand at the show confirming that two of the three Veneno models have been sold to US buyers.