2012 Lamborghini Aventador Msrp$433k+ Balloon White Branding Package Hard Loaded on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini turns the Huracan EVO into a tail-wagging rear-wheel-drive roadster

The latest evolution of the Lamborghini Huracan Evo loses its top and its front axle to deliver a wind-in-your-hair driving experience whether it's going forward or sideways. The company proudly explained the newest addition to its line-up relies on hardware — not software — to make driving as engaging and thrilling as possible. Lamborghini added Amazon Alexa integration to the Huracan earlier in 2020, but there's no guarantee the digital assistant will hear your voice commands when you're driving flat-out with the roof down. The two passengers sit low in the Huracan, and they're merely inches away from a naturally-aspirated, 5.2-liter V10 that screams and shouts as it develops 610 horsepower at 8,000 rpm and 413 pound-feet of torque at 6,500 rpm. These figures are a little bit lower than the ones posted by the 10-cylinder when it powers the all-wheel drive Huracan Evo. The rev-happy V10 spins the rear wheels via a seven-speed dual-clutch automatic transmission that's quick when it needs to be, and docile when the occasion calls for it. Hitting 62 mph from a stop takes 3.5 seconds, meaning it's there before you've reached the end of this sentence, and its top speed checks in at 201 mph. Lamborghini re-tuned the Performance Traction Control System (P-TCS) to give the driver as much grip as possible in a wide variety of situations. If you don't want grip, however, the Huracan Evo is more than happy to go sideways thanks to clever, gyroscope-based technology that allows its rear end to break loose and limits the engine's torque output if it detects the oversteer angle crosses a pre-determined threshold. This function works when the driver selects Sport mode using a steering wheel-mounted switch; it's off in Strada (or street) mode. Even supercar manufacturers need to inject a generous dose of connectivity into their cars, and Lamborghini is no exception. There's an 8.4-inch touchscreen in the center stack that displays an infotainment system the firm developed in-house. It allows the front passengers to browse the internet on-the-go, make hands-free phone calls, and load Apple CarPlay. Android Auto isn't available, so motorists without an Apple device are out of luck. The 3,326-pound rear-wheel drive model stands out from its all-wheel drive counterpart thanks to model-specific front and rear ends shared with the hardtop variant. Lowering or raising its power-operated soft top takes 17 seconds, even at speeds of up to 30 mph.

Lamborghini spotted filming new Aventador SV completely undisguised

There is a great tradition at Lamborghini in turning its mid-engined V12 supercars into Super Veloce ("High Speed") versions. So after the Aventador hit the scene, we knew it would only be a matter of time before it was to receive the SV treatment. And here it is, spied completely undisguised during a video shoot. Now, we first spotted what we thought was the Aventador SV way back in April, 2013 – the same day, incidentally, that the LP720-4 50° Anniversario edition surfaced. That was a long time ago, however, and what we see here looks like a different beast entirely. It's got a completely reshaped front bumper, bigger air intakes, deeper side sills and a fresh set of steamroller alloys. Out back, there's a massive rear wing and below it, a new rear end with a bigger diffuser and – instead of one central exhaust – four individual pipes to let the big twelve-cylinder engine breath. Speaking of which, you can expect the Aventador SV to come with a big power bump. Just how big, we don't know for sure, but we can extrapolate. When the Miura SV hit the scene in the early 1970s, it only packed 15 more horsepower than the existing model. Though the Countach bred a series of variants over its long lifetime, it never got an SV edition. The Diablo SV arrived five years after its donor with an 18-horse bump, later raised by another 19 hp. But after the Murcielago arrived in 2001 with 572 hp and bumped up to 631 hp in 2006, the SV model came in 2009 with 661 hp. Given that the "standard" Aventador has been out since 2011, we're about on schedule for the Super Veloce, and if precedent proves anything, we could be looking at upwards of 750 horses to come riding around the mountain when they come to the Geneva Motor Show in March. Featured Gallery Lamborghini Aventador SV: Spy Shots View 11 Photos Image Credit: Borja Perez/CarPix Spy Photos Lamborghini Coupe Supercars lamborghini aventador sv