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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Lamborghini Asterion could still see showrooms

At the 2014 Paris Motor Show, Lamborghini CEO Stephan Winkelmann told Maxim after the introduction of the stunning Asterion hybrid, "I strongly believe that this is not a car that will be in production, and we will not do it." However, the Asterion concept came more than a year after Winklemann told that same magazine, at the 2013 Geneva Motor Show, that "Lamborghini was not interested in hybrids." He repeated the sentiment in Paris, saying, "We're still not interested." Well, someone at Lamborghini (or the Volkswagen Group?) does appear to be interested. The company's head of R&D, Maurizio Reggiani, told Autocar the story of the Asterion's development "started a couple of years ago" and is still being carried out in order to understand a real world hybrid application that would satisfy Lamborghini brand values – meaning electric assistance for a naturally aspirated engine with a high cylinder count. Reggiani never hints about the Asterion actually going on sale, but does tell Autocar, "The discussions inside Lamborghini now are about the potential cost of the car," and how it would be positioned. Having been told that it could sell for the price of the Aventador plus the hybrid drivetrain, Autocar figures an MSRP of 350,000 pounds ($551K US). The phrase "hybrid supercar" immediately brings three cracking coupes to mind, but the Asterion – were it to make production – wouldn't target that group; said Winklemann in that Maxim interview, "It's not meant to go on the racetrack. The acceleration is good, and the top speed, but in handling it would be out-beaten by the others. It's more a hyper-cruiser." We're fine with that, Mr. Winklemann – we think the Aston Martin Vanquish, Bentley Continental GT and Ferrari F12 Berlinetta could use the company. Bring it.

Lamborghini previews Huracan Super Trofeo EVO and Urus ST-X Lego sets

At the Super Trofeo World Finals at the Jerez de la Frontera Circuit in Spain, where world-class athletes put their driving skills to the test in the big kid toys, Lamborghini unveiled two brand-new toys for everybody that are set to launch in 2020. The Huracan Super Trofeo EVO and Urus ST-X are paired for the next Lego Speed Champions set. The Huracan Super Trofeo EVO is already one of Lamborghini's most popular racing models and competes in the single-make Super Trofeo series. The Urus ST-X is set to compete in track and off-roading competitions starting in October 2020 at the Misano World Final in an all-new race. Now both of these cars will be available for purchase in Lego form.  “Fortunately, 2020 marks the start of a new chapter for Lego Speed Champions with the evolution to the more accurate ‘8 Studs WideÂ’ design, and we felt that we could now do the popular brand justice," Lego Speed Champions design manager specialist Chris Stamp said. "Especially the wide body of the Huracan Super Trofeo EVO. And with the awesome Urus ST-X we also introduce our first Super SUV into the theme, which fans will hopefully be just as thrilled with as we are.” The Huracan model includes realistic parallels such as the shark fin, air scoop, front diffuser and large wing. It features a black scheme with slick accents and advertising sponsors. The set is 659 pieces in total and also includes starting "lights" and two figurines. Though pricing is yet to be released, the set will be available starting January 1, 2020. Seems like a missed Christmas opportunity, no?