2012 Lamborghini Aventador Lp700-4 on 2040-cars

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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

2021 Lamborghini Urus gets new Pearl Capsule design edition, adds tech in new year

The 2021 Lamborghini Urus is coming into its third year with some updates. The most notable of those is the addition of a Pearl Capsule design edition. It’s meant to bring even more style and exuberance to the table, which couldnÂ’t have been easy to do with a Urus. However, the Pearl Capsule does succeed at standing out with its bright color palette. All of them will be two-tone cars with a bright base color, black roof and black accents all around. You can choose Giallo Inti (yellow), Arancio Borealis (orange) or Verde Mantis (green). Gloss black paint is used on the roof, rear diffuser, spoiler, side sills, wheels and other trim. Those 23-inch wheels also receive a single circular outline in the main paintÂ’s hue. YouÂ’ll also notice that the brake calipers are the same color as the car, too.  ThereÂ’s more to be seen on the interior. All Pearl Capsule cars will feature a two-tone interior design with the color of the paint featuring heavily throughout it. The seats, center console, door trim, dash trim and even the cupholders receive splashes of color. You can select perforated Alcantara seats (pictured) and Lamborghini also throws in some additional carbon fiber and black anodized aluminum buttons/details. Lamborghini says itÂ’s extending the available color palette for 2021, as well. ThereÂ’s a new metallic grey and range of matte colors available through LamborghiniÂ’s Ad Personam customization program: blue, white, black and grey. If you were wondering, Lamborghini says the most popular color choices so far have been yellow and a range of greys.  Other updates for 2021 are minor. Lamborghini has come up with a new key design; the parking assistance package features a more comprehensive parking assistant (it can now park itself in parallel and perpendicular spots), and thereÂ’s a new Sensonum 17-speaker audio system available as an option. Pricing for the 2021 Urus starts at $218,009, which is $18,000 more than the base price of the 2020 Urus we just tested. Happy buying. Related video:

Lamborghini Accademia at Mazda Raceway Laguna Seca

I found it to be a rare, genuinely rewarding educational experience.
Lamborghini is putting more effort into its North American motorsports efforts and promotion, so we recently attended its first-ever Intensivo driving school at Mazda Raceway Laguna Seca, spending a day behind the wheel of both its Huracán and Aventador supercars. Offered under the Squadra Corse banner, Experienza is designed to provide a taste of Lamborghini's cars on a circuit, Intensivo is designed to maximize track-time learning, and Accademia and Advancada - only in Europe for now - are focused on the driver and driver technique. Beyond those, Squadra Corse can also provide Super Trofeo instruction to get you fit for the Blancpain one-make series and GT3 racing, too.