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Lamborghini shows off 2023 Huracan 60th Anniversary models at Fashion Week

As promised, Lamborghini pulled back the covers on its run of 60th anniversary Huracans. The three trims, Super Trofeo Omologata (STO), Tecnica, and EVO Spyder each come in two fashion-influenced colorways, and each will come in a run of 60 units for a total of 180 produced. The STO is inspired by sportwear and the athletic team kit. The first version comes in various shades of blue over black, the second version in gray over black. The Huracan Tecnica looks to motorsports liveries and the Italian flag, one variant in gray over black and red, the other in white with green stripes over black. The droptop EVO Spyder is a remix of the other two, available in either blue and white over black, or green with white strips over black. Of note, CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We think "maybe" is an important word in this sentence. The high-riding Sterrato only got 1,499 units that disappeared faster than wet cotton candy. The standard Huracan is sold out through 2024, as is everything else coming out the Sant'Agata Bolognese factory. Yet the Huracan successor isn't due until the end of 2024, according to a Road & Track report. Eighteen months that will include the afterglow of a huge birthday year is a long time to go without one-third of the lineup, especially at a company that loves — and succeeds so well at — special editions. As for that successor, about the only agreement among rumors is that the chassis be a modified version of the platform created for the flagship Revuelto. Car magazine says the hybrid V12's carbon-heavy "monofuselage" will be reworked with aluminum to lower the price. As recently as last November, some pubs said they expected Lamborghini to stick with a V10, Auto Express writing about Lamborghini technical officer Rouven Mohr saying, "[the new car is] not a range-oriented hybrid and there will be no kind of downsizing," the mag saying Mohr conveyed the sentiment "that itÂ’s against LamborghiniÂ’s philosophy to reduce the engine size and then 'compensate' with electrification as some rivals have done."  A twin-turbo hybrid V8 has come up more recently, this engine being of Lamborghini's design. No longer having a corporate sibling in the Volkswagen Group stable to share V10 hybrid costs and upkeep with, a hybrid V8 makes much more sense.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Revuelto gets its closeup, makes some noise

Lamborghini revealed the successor to the Aventador at the end of March. The new biggest, baddest bull from Sant'Agata is called the Revuelto, powered by a hybrid V12 designed to celebrate the most feral side of Lamborghini's take on internal combustion while also providing everyday hybrid manners in the city and meeting global emissions regulations. The first public viewing happened at Auto Shanghai in April, the Revuelto taking its first European bow late in the month at Milan Fashion Week, where Lamborghini also showed versions of the 60th Anniversary Huracan models. Now we're getting more details on the new V12 in Lamborghini's own words, thanks a seven-minute video called "The Challenge." Most importantly, we're getting a taste of the Revuelto's sounds. A leaked trademark application in Europe from earlier this year put a clip of the Revuelto's pure EV mode on YouTube. That video's been banished, but at 3:10 in this new vid there's a sample that sounds similar to the leak. It opens up a discussion of techniques the sound engineers used to represent the new frontier for the brand, that section ending with a short blast of V12 noise. Technical officer Reuven Mohr runs through some of the special numbers defining the Revuelto: The carbon fiber "monofuselage" is composed of RTM, pre-preg, and forged carbon fiber and weighs 10% less than the previous carbon tub while being 25% stiffer; and the V12 makes 30% more power than the final Aventador while producing 30% fewer emissions. There's also an animation of the new eight-speed double-clutch gearbox that houses an electric motor. Replacing the former longitudinal transmission placed between the cabin seats with a compact unit mounted behind the engine meant being able to move the engine forward. Mohr gives the impression the relocation enabled designers to add a proper, deep diffuser. However, the 2017 Centenario gave us a taste of what we have now, including the visible chunk of rear tire. There's so much more we're still waiting to find out about the new Italian flagship, but you can start your studies with the video above. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.