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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Huracan GT3 racer unveiled [w/video]

While Lamborghini doesn't quite have the motorsports history of Italian marques like Ferrari or Alfa Romeo, the bullish brand is no stranger to the track. The company's latest challenger for racing supremacy is the Huracan GT3, which is competing in the Blancpain Endurance Series in Europe this year. Where previous Lamborghini racers saw development from outside companies – like Reiter Engineering for the Gallardo GT3 – the company brought much of that work in-house for the Huracan. Although, the motorsports experts at Dallara did help craft the aerodynamics here. Unlike the production version, the GT3 is purely rear-wheel drive, and the engine remains a 5.2-liter V10. However, it's hooked to a six-speed sequential gearbox. All of the adjustments to go racing, allow the GT3 to tip the scales at 2,732 pounds, a healthy reduction over the already light, 3,135-pound dry weight of the regular Huracan and even around 80 pounds less than the Super Trofeo one-make racer. That said, due to the balance of performance in motorsports, the FIA might still adjust the final number for competition. Lamborghini's Squadra Corse team will be racing in these vibrant lime green Huracans in Blancpain, but if you want to compete against them, the price for the GT3 is set at 369,000 euros ($427,400) before taxes. The company's official press release only mentions European motorsports, but earlier rumors suggest the brand might also offer the car to squads in the United SportsCar Championship. So, we might see them on track here in the future. The clip below gives a glimpse of what Lambo's latest racer can do in race trim. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. WORLD PREMIERE OF LAMBORGHINI HURACAN GT3 BY AUTOMOBILI LAMBORGHINI Sant'Agata Bolognese, 21 January 2015. Automobili Lamborghini has presented the new Lamborghini Huracan GT3, in a world premiere at its headquarters in Sant'Agata Bolognese. The unveiling ceremony was carried out in the presence of media, customers and partners from around the world. The GT3 competitor makes its debut following that of the new Huracan LP 620-2 Super Trofeo, which will be the protagonist of the Lamborghini Blancpain Super Trofeo in Europe, Asia and North America from this year. Starting in 2015, the Huracan GT3 will line up in the Blancpain Endurance Series that runs over five venues in Europe, among which is included the famous Spa-Francorchamps 24-hours race.

Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.