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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia will unveil the new 2021 Sorento at the Geneva Motor Show

While the 2020 Chicago Auto Show is around the corner, Kia picked this year's edition of the Geneva show to introduce the next-generation Sorento. The popular crossover will arrive in time for the 2021 model year. The South Korean company explained it designed and engineered the new Sorento "to take on everything life can throw at it," and it published a pair of red-tinted teaser sketches to accompany its announcement. The images would normally give us our best look yet at the upcoming crossover, but spy photographers unabashedly ruined Kia's surprise by sending us a full gallery of images showing the soft-roader completely camouflage-free on the set of a commercial shoot.  The current-generation Sorento is one of the oldest cars in the Kia range, and the transformation is drastic. It receives a bolder, sharper look that falls in line with the company's current design language without copying its bigger or smaller siblings. Kia's design team has been on a roll in recent years, and the Sorento extends it. kia-sorento-teaser-24-1 View 2 Photos While our spies didn't get a look at the Sorento's interior, low-resolution spy shots published on Instagram confirm the transformation continues beneath the sheetmetal. The center console adopts a more rugged look characterized by brushed aluminum-like surfaces, and the infotainment system's touchscreen is now positioned on top of the dashboard instead of being embedded into it. We also expect to find nicer materials inside. What's between the fenders? Your guess is as good as ours, but Kia previously confirmed hybrid and plug-in hybrid models will join the range. Whether they'll be available at launch hasn't been made public yet. Additional information about the 2021 Kia Sorento will emerge in the coming weeks, and Autoblog will bring you live images of it straight from the show floor in Geneva on March 3. An American debut is likely scheduled for the New York Auto Show in April, and deliveries will begin shortly after. Pricing will start in the vicinity of $27,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Hyundai Group invests $90 million in Rimac to develop electric halo cars

The Hyundai Group is the next large automaker to make pilgrimage to Croatia, all for the purpose of investing 80 million euros ($90 million) in Rimac. Hyundai has chipped in 64 million euros ($72 million), while Kia added 16 million euros ($18 million). The tie-up puts a much faster spin on the South Korean automaker's electrification goals, with current plans to get 44 "eco-friendly models" on sale by 2025. Developing products with Rimac means working up two proper halo models to lead the charge. The press release stated Hyundai's intent to "to lead the high-performance electrified vehicle market and enhance its status as a game changer in Clean Mobility." According to Thomas Schemera, EVP of the group's product division, "Our goal is to popularize electric vehicles and to create social value through world-class technology and innovation in performance." The Hyundai Kona Electric, Ioniq and Nexo, and the Kia Soul EV and Niro EV have all won praise, but won't be enough in their current forms to garner the attention Hyundai and Kia desire. We'll see first fruits as soon as next year. Two high-performance electric prototypes are expected to debut, one being a battery-electric vehicle, the other a hydrogen fuel cell EV. The battery-powered offering will be a zero-emission version of Hyundai's mid-engined sports car for the N division. This has been in the works for seven years now, with three concepts put on show starting with the Veloster Midship in 2014. The RM15 followed a year later, the RM16 N (pictured) a year after that. The automaker didn't indicate what the FCEV would be. The aim, however, is to bring both to marker "at a later time." On Rimac's side, the investment helps the small Croatian on its quest for Tier 1 Supplier status. Only ten years old and employing about 500 people, Rimac has supplied technology to Aston Martin for the Valkyrie, Jaguar for the E-Type Zero, Koenigsegg for the Regera, and Pininfarina for the PF0. Porsche bought a ten-percent stake in Rimac last year, following a 30-million-euro investment from Chinese battery maker Camel Group to take a 19-percent stake. The Eastern European concern remains focused on its own bowtie-inspired hypercars as long as founder Mate Rimac leads, though. As he told Motor Trend in April, "Of course I'm very passionate about helping other manufacturers build their cars. But if the shareholders decide it doesn't make sense to produce our own cars, they we'll have to find another CEO."