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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Hyundai shutters engine development in shift to electric and hydrogen vehicles

Hyundai is quickly pivoting into an era of electric vehicles. Shortly after announcing it would halve the number of internal combustion models, it launched its first EV on its dedicated Electric Global Modular Platform (E-GMP), the supremely enjoyable Ioniq 5. Now, as The Korea Economic Daily reports, Hyundai Motor Group, which includes sister brand Kia and luxury brand Genesis, has closed its engine development division at its research and development center in South Korea to put those resources into electric powertrain development. According to the report, researchers from engine design are moving to its electrification design center, but a few remain behind to continue to refine existing internal combustion engines. The powertrain system development center will become an electrification test center, and the performance division will focus on electric performance. The group has also established a battery development center, and the R&D Center will also focus on raw materials for batteries and semiconductors. In an email, R&D boss Park Chung-Kook told employees, “Now, it is inevitable to convert into electrification. Our own engine development is a great achievement, but we must change the system to create future innovation based on the great asset from the past.” Hyundai Motor Group is targeting one million EVs a year by 2025, and full electrification by the year 2040. In addition to the newly launched Ioniq 5, Hyundai is planning to launch the Ioniq 6 EV, based on the stunning Prophecy concept, in 2022, and weÂ’ve already seen spy shots of that prototype in testing. That will be followed by the full-size Ioniq 7 SUV in 2024, which was recently previewed by the Seven Concept at the 2021 L.A. Auto Show. Kia is set to launch the EV6 in 2022, and Genesis recently revealed the GV60 electric crossover, both of which will use HyundaiÂ’s E-GMP architecture. Genesis also recently revealed an electric version of the GV70 crossover in China. Of course, Hyundai is also invested in hydrogen fuel cell vehicles, both commercial vehicles like its Xcient trucks, and passenger cars like the Nexo and the recently revealed Vision FK concept. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

NBA players make some weird car commercials

If you've been watching Round 1 of the NBA Playoffs this year (or network television in general), there's a great chance that you've seen the spot above. If you're like me, you've also found the premise slightly ridiculous. Don't get me wrong, I think the Kia K900 is a spacious, well-appointed large car, and a value at that. But LeBron has made more than $130,000,000, just from playing basketball, in the last decade; the dude has got to have a man cave or something. But Kia's commercial is far from the most far-fetched where NBA players and cars are concerned. As you'll see below, long before Blake Griffin was pretending his Kia was a horse, pro ballers have been pitching products, and pitching them badly. (It's not car-based, but I would never forgive myself for not dropping the link to this spot featuring all of the 1986 Boston Celtics, shilling for a steakhouse. Horrifying.) Enjoy the carnage, and the rest of the second season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wilt Chamberlain – Volkswagen Beetle King James might have an acre of legroom in his K900, but Wilt The Stilt wasn't so lucky with the original Volkswagen Beetle. Wilt Chamberlain measured out at 7-feet, 1-inch, making him just slightly too large for the love bug. With this spot, VW employed the same self-effacing charm that made its legendary "Lemon" ad so impactful. (And Billy Cunningham gets a cameo out of the deal.) This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Carmelo Anthony – Eastern Motors Washington D.C.-area Eastern Motors knows what it has with this jingle. That's one hell of a hook. You probably won't believe Carmelo Anthony's half-hearted lip-syncing (and air drumming), but there's a good chance that the song will have you bobbing your head at the end of thirty seconds. Mission accomplished. Anyway, the formula must be pretty dialed in; Melo's spot is pushing ten years old but Bradley Beal's version from 2014 sounds eerily familiar. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. San Antonio Spurs – H-E-B The San Antonio Spurs may have a two-decade dynasty going, but they're still a small-market NBA team. That means that even big stars, like Hall of Fame locks Tim Duncan and Manu Ginobili, occasionally get hooked up for local spots.