2019 Kia Sportage Lx on 2040-cars

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Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

Kia Niro hybrid and PHEV refreshed with Niro EV's looks and tech for Geneva

Two years ago, Kia unveiled the Niro hybrid at the Geneva Motor Show. This year, Kia will bring updated versions of the Niro hybrid and PHEV to Geneva, putting the battery electric crossovers under the influence of the Niro EV. The powertrains don't change, but the looks do. New projector headlights adopt what Kia calls its "ice cube" design above a new bumper. The DRLs turn into double arrows beneath, mimicking the single arrow DRL on the Niro EV. LED fog lights are optional. In back, new LED taillights pair with new light reflectors and rear fog lamps that sit between a silver skid plate. Two new 16-inch wheel designs will be standard fit, a new 18-inch wheel on the options sheet. The interior get a serious spruce in color and technology, especially with the optional color packs. A soft-touch coating covers the instrument panel, gloss black or satin chrome highlight the rest of the cabin. Paddle shifters for the six-speed double-clutch have been grafted onto the steering wheel. The handbrake lever gives way to an electronic parking brake, and there are larger rear brake discs. Depending on market, Kia will offer Red-Orange or Plum color packs. The former merely splashes hues about the cabin, as in the red contrast stitching and red-orange dash trim. Plum turns the interior fruity, adding perforated plum-colored leather to the seats, "warm purple stitching," and a plum armrest on the doors. Standard digital touches include a 4.2-inch TFT screen in the binnacle, and an eight-inch infotainment screen. The optional system installs a seven-inch TFT panel in the binnacle and a 10.25-inch TFT infotainment window. That upgraded spec will run Kia's new Uvo Connect, which uses a SIM card to retrieve and update live data. The lengthy list of driver assistance and safety features Kia's known for welcomes two optional features. The new adaptive cruise control adds a stop and go function, able to restart on its own after stopping in traffic. Lane Following Assist will follow the vehicle in front. Related Video:

2016 Kia Optima SX Limited Quick Spin

There are some questions that aren't easily answered. Is it possible to only eat one Pringle potato chip? Who decided the band Creed was a good idea? And why the heck isn't the Kia Optima more popular? That last one that floated through our heads as we tested the refreshed 2016 Optima. Kia sold just under 160,000 Optimas in 2015, while Ford sold 300,000 Fusions, Honda shipped 355,000 Accords, and Toyota moved 429,000 Camrys. The Optima's low numbers didn't make sense then, and they certainly won't make sense when sales figures for the refreshed 2016 model roll in. For the third-generation Optima, Kia applied its trademark exterior design to a segment-leading interior and one of the most comfortable driving experiences in the segment. The result is a damn fine family sedan that really ought to help Kia find its way into a lot more driveways. Driving Notes We can debate the value of top-trim family sedans until we're blue in the face, but in the case of the Optima, you want the SX Limited that we tested. It's one of the only ways to score Hyundai/Kia's stout 2.0-liter, turbocharged four-cylinder engine (the other is the $30,515 SX). At 245 horsepower and 260 pound-feet of torque, it's down on output for model year 2016 – the 2015 model had an extra 27 hp and 9 lb-ft of torque – but gains two miles per gallon in the city and one on the highway, for a total of 22 and 32 mpg, respectively. Should we lament the loss of power? That's what we did when Kia first showed the 2016 Optima at the 2015 New York Auto Show. On the road, though, it's tough to pick out the drop in output. Nine pound-feet is negligible, and unless you're regularly playing in the high part of the rev range, you won't miss the extra power. The Optima pulls hard from a standstill, developing peak torque between 1,350 and 4,000 rpm. It'll get to 60 in what we guesstimate is the high six-second range. Yes, that is slower than both the six-cylinder Toyota Camry and Honda Accord, two sedans that are also lighter than the 3,600-pound Kia. Let's remember that these are family sedans, though, and the broad torque peak (and improved fuel economy) will be more important to your average consumer than the stopwatch figures. The Optima is more fuel efficient than the Japanese V6-powered competitors. Barely. And only in the city. That means the 2.0-liter's fuel economy has improved incrementally, not massively.