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Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia bringing a performance EV to Geneva that'll 'get your pulse racing'

Kia just keeps going with the electric flow. The South Korean carmaker has already introduced the e-Niro and Soul EV, and in Europe will put a plug-in hybrid version of the Ceed wagon on sale later this year. Next month, Kia will unveil a performance-minded electric vehicle at the Geneva Motor Show. The company had almost nothing to say about it beyond the philosophical: The concept will be "a visual embodiment of the company's desire to move forward in the exciting world of electrification." Moving forward appears to mean addressing all of the enduring issues consumers have with EVs, meaning looks, range, performance and recharging. The Audi E-Tron GT set at least two of those bars unexpectedly high, so we look forward to finding out what Kia's European design center in Frankfurt has come up with. That means looking in a different direction than the electric Kia's that have come so far. The Geneva concept is meant to "get your pulse racing," and to "signpost our holistic and emotional approach to electrification." The Soul EV and e-Niro both use a 64-kWh battery to power a motor with 201 horsepower on to 238 miles of range. Since neither the Soul EV nor e-Niro are expected to get our hairs up with their driving chops, it's possible the Geneva concept ups the power on the motor in return for less range. But that would be less impressive than the press release billing, wouldn't it? And it would be a shame to waste the concept's bulging fender fenders and beastly lines on something, well ... less than totally electrifying.