2012 Kia Sportage Ex on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2021 Kia Sorento spied racing around the Nurburgring

Last time our spy shooters caught the next-gen Kia Sorento, it was doing something strenuous and taxing (towing a BMW X5). This time the mid-size crossover is on the Nurburgring. Perhaps Kia has visions of being a Ring Taxi. We kid, but it’s always fun to see family SUVs pounding around the German racetrack. The previous Sorento we captured had a massive tent over the rear concealing the design. This tester has no such apparatus, so we can see exactly what Kia is working with. ThereÂ’s a bit of bodywork at the rear window line that juts outward strongly. Perhaps this is just trying to throw us off the trail. The general shape of the rear window and slant is the same as the current Sorento. This just looks far more pronounced due to the ducktail-like piece sticking out. As for the third rear window, itÂ’s shaped just like the slanting window in the current Sorento. These spy shots donÂ’t suggest a floating roof design for the time being. Of all the design changes coming to the Sorento, the front may be the most dramatic. ThereÂ’s plenty of camouflage hiding whatÂ’s underneath, but the design appears to be a bit more butch and tough than the gentle slopes and curves on the current Sorento. We donÂ’t think Kia is going full Telluride with the strong, squared-off appearance, but the SorentoÂ’s front fascia is definitely edging that way. This prototype itself is still looking rather unkempt — just look at those exposed “taillights” and the uneven/weird rear valance. ItÂ’s expected to be a 2021 model year vehicle, so weÂ’re likely to see more put-together Sorentos racing around later this year or early 2020.

Hyundai and Kia to update EV brake lights; our tests show how they currently may not come on

Update: This article has been updated to reflect Kia's own service campaign announcement.  Hyundai will be launching a "field service campaign to update the EV brake light logic" on its Ioniq 5 as well as the Genesis GV60, Electrified GV70 and Electrified GV80. According to Hyundai's director of communications, Michael Stewart, the change will be make to new production vehicles and as part of free-of-charge service campaign that will launch in July for approximately 56,000 vehicles already on the road.  "Regardless of the accelerator pedal input, the brake lights will now turn on when the deceleration rate exceeds approximately 0.13 G," Stewart wrote in an e-mail to Autoblog. Since this article was originally published, Kia has announced it will be performing the same update to its EV6 and Niro EV. Kia is also part of the Hyundai Group. This change would seem to be in keeping with the behavior we have experienced in the Hyundai Ioniq 6, the firm's most recently introduced EV. We go into that behavior lower in this article.  This announcement comes in the wake of owner complaints as well as a test by Consumer Reports that found that most Hyundai, Genesis and Kia electric vehicles can come to a stop without their brake lights illuminating. This occurred when using those vehicles' most aggressive "i-Pedal" function that allows for so-called "one-pedal driving" where the driver can mostly rely upon the car's regenerative braking system (which is used to replenish the battery pack) to stop the car.  We tested this for ourselves this week as we are currently testing a Genesis Electrified GV70, and I personally own a 2023 Kia Niro EV Wave. I almost exclusively drive in i-Pedal mode. News Editor Joel Stocksdale tested the Hyundai Ioniq 6 in Michigan, and again, we will address his findings after the Genesis and Kia as they are completely different. I attached an action camera to the rear of each car and conducted the same test in both: Accelerate to 40 mph and come to a stop without touching the brake and, crucially, without lifting my foot fully off the throttle. The result as you can see below with the Niro is that the brake lights do not come on until around 3 mph when I fully lifted off the throttle and bring the car to a full stop. I could not bring the car to a full stop without fully lifting off the throttle.