2007 Kia Lx on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Car flies off Pittsburgh parkway and into auto shop parking lot

A motorist lost control of their car on a Pittsburgh freeway yesterday and, after hitting a curb, flew off the freeway and crashed into the parking lot of a local auto shop. According to KDKA, an unidentified motorist was driving along Parkway West in a Kia Optima just after noon on January 30 when they missed a sharp turn near the Campbell Road exit. The Kia hit the curb, flew into the air, smashed through Snyder Brothers' Automotive's sign, and landed nose-first in the repair shop's parking lot. "It sounded like a shower of debris hitting the floor, you know, the ground out there," owner Donald Snyder told KDKA. "We ran out there and we had 911 on the phone and he told me to check him out. We were checking him out. I looked at him, he didn't have no bruises on him, no scratches, it was amazing," Snyder told reporters that this isn't the first time a car has flown off the Parkway and into their lot. In fact, it's the eighth one in nine years. "We've had cars flip over, catch on fire. Hit the building, time and time again," said Snyder. "You know, coming down 376 and when you're in the right hand lane to exit – that's a long run. I think people, they are not prepared to make that sharp turn. Also, I think people become distracted. This fellow, he didn't even hit his brakes, he just kept going straight without turning." Snyder has reported the situation to the Pennsylvania Department of Transportation numerous times. He said that PennDOT keeps putting up warning signs, but they just get destroyed by the next person who misses the corner and crashes into his lot. He told KDKA that he just wants people to be careful out on the Parkway. "Slow down and be aware of that sharp turn," said Snyder. Related Video:

2020 Kia Soul pricing starts at $18,485

Pricing for the 2020 Kia Soul hatchback-crossover-thing has been revealed, and it's a bit more expensive than the old model. The base manual transmission-equipped LX starts at $18,485, which is exactly $1,000 more than the old base manual model. And for those curious, the manual transmission is only available on the LX. The price gap is a tad narrower with the CVT-equipped 2020 Soul, which is only $800 more than the previous one at $19,985. Both versions of the LX, and all trims except the GT-Line with the turbo engine, get a naturally aspirated 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque. Stepping up from the base LX trim are several new variants. First up is the S that costs $21,285 and adds standard keyless entry, cruise control, automatic emergency braking, lane-keep assist, alloy wheels and body-color door handles and mirrors. The non-turbocharged GT-Line starts at the same price, and it brings sportier bodywork, bigger 18-inch wheels, and leather-wrapped wheel and shift knob. On the other hand, safety features standard on the S, such as blind-spot warning and rear cross-traffic warning, become options on the GT-Line. X-line is next and is similar to the GT-Line, but comes with crossover-inspired plastic body cladding, faux skid plates and real roof rails. It costs more at $22,485, though, and it gets even fewer safety features still, losing the GT-Line's options as well as lane-keep assist and automatic emergency braking. Topping out the range of Souls with the 2.0-liter engine is the EX at $23,685. It comes with all the features of the S plus heated mirrors, heated seats, dual-zone automatic climate control, 10.25-inch infotainment screen, wireless phone charging, push-button start, and leather-wrapped wheel and shift knob. At the top of the range is the GT-Line with turbo engine, and it starts at a shocking $28,485. That's $4,500 more than the outgoing turbocharged Soul, and it's right in line with some pretty serious sporty hatchbacks such as the VW GTI ($28,490), Mini Cooper S ($26,750) and Hyundai Veloster N ($27,820). Compared with other Souls, the top-spec GT-Line gets a force-fed 1.6-liter inline-four making 201 horsepower and 195 pound-feet of torque. It's coupled to a seven-speed dual-clutch transmission, the only transmission option.