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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

High-performance 2019 Kia Forte spied with dual exhaust

The 2019 Kia Forte compact sedan introduced at the Detroit Auto Show earlier this year showed off a handsome, subtly aggressive exterior inspired by the Stinger. But the sporty exterior was betrayed by a simply adequate powertrain: a naturally aspirated 2.0-liter four-cylinder engine making 147 horsepower. Now, one of our spy photographers has caught a disguised Kia Forte out testing that has a number of visual changes suggesting it's a more powerful version of the Forte. It might be called the Kia Forte GT to fit the Stinger's nomenclature, or Kia Forte SX to follow the naming scheme of past punchier Fortes. The most notable of this Forte's visual enhancements is its dual exhaust outlets. All versions of the current Forte have just one exhaust outlet on the right side and more exhausts usually mean more power. Along the side, the body and side skirts are the same as regular Fortes with the more aggressive body kit. But up at the front, we can see some adjustments under the camouflage. The upper grille appears to be larger, with bottom corners that push out lower and wider than on the basic car. The lower grille also looks a bit taller, and seems to have larger fog lights mounted farther inward than the regular Forte. View 20 Photos As for what might power the newer, peppier Forte,the likeliest candidate is the 201-horsepower turbocharged 1.6-liter four-cylinder found in the Hyundai Veloster Turbo and Hyundai Elantra Sport. As discovered by The Korean Car Blog and someone going by SHM, there is information saying that the Korean version of the Forte will indeed have that turbo engine paired to either a six-speed manual or seven-speed dual-clutch automatic transmission. This wouldn't be surprising given that the new Forte shares its naturally aspirated engine with the base Elantra and Veloster. A version of that turbo engine was also used in the outgoing Forte SX models. Since the new Forte has been revealed and will go on sale later this year, we expect we'll hear about this high-performance version sometime early next year, with a release not too long after. Related Video: Featured Gallery 2020 Kia Forte GT spy shots News Source: The Korean Car Blog, SHMImage Credit: KGP Photography Spy Photos Kia Economy Cars Performance Sedan kia forte

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.