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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Biden says U.S. is willing to continue talks with South Korea on EV subsidy

SEOUL — President Joe Biden has expressed willingness to continue talks with South Korea over recent U.S. legislation that denies subsidies to most foreign makers of electric vehicles (EVs), an official from Yoon's office said on Wednesday. Biden gave the assurance in a letter to South Korean President Yoon Suk-yeol, who had asked the U.S. president last month for help to allay Seoul's concerns that the new U.S. rules would hurt South Korea's automakers. "We assess that President Biden reaffirmed his understanding of our concerns through a personally signed letter .... it shows Biden's willingness to be considerate towards South Korean companies in the future," the official said. The Inflation Reduction Act, signed by Biden in August, requires EVs assembled in North America to qualify for tax credits in the United States, but excluded Hyundai Motor Co and its affiliate Kia Corp from EV subsidies, as they do not yet make the vehicles there. As a result, only about 20 EVs qualify for subsidies under the new rules. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Green Genesis Hyundai Kia EV tax credit

Kia plans production version of Telluride full-size SUV

Kia is reportedly planning an announcement on a production version of the Telluride, a full-sized three-row SUV it unveiled as a concept at the 2016 Detroit auto show. The news comes after a year in which Kia lost sales in the hot-selling utility vehicle segment. Wards Auto reports Orth Hedrick, Kia's vice president for product planning, as saying the company will "have some announcements soon" about the seven-passenger vehicle. Sister brand Hyundai is also expected to bring a large crossover in 2019 as a 2020 model. The Telluride was built on the modified underpinnings of Kia's Sorento crossover. It featured a 270-horsepower, 3.5-liter V6 paired with a 130-hp electric motor that combined for 30 miles per gallon on the highway in all-wheel drive, though of course there's no guarantee the production version would carry identical specifications. Kia reportedly sees a need in its portfolio for a utility vehicle with more space than is offered by the Sorento, a midsize crossover now in its third generation that also offers three rows of seating. The company could use a boost in the popular segment: Sales of the Sorento slipped 13 percent in 2017 to 99,684, while sales also fell 10 percent for the Sportage, to 72,824. Kia last offered a full-size SUV with the short-lived Borrego, which it launched as a 2009 model. The brand is also developing an electric version of the Niro crossover, which it unveiled recently at CES, that gets 238 miles of range.Related Video: Featured Gallery Kia Telluride Concept View 13 Photos Plants/Manufacturing Kia Crossover SUV kia sorento kia niro Sport Utility kia telluride kia telluride concept