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Kia's Australian arm wants a Toyota Land Cruiser-like SUV

The team in charge of Kia's Australian division is asking the company's top brass for a rugged, body-on-frame SUV with Toyota Land Cruiser-like off-road capacity. The model could arrive quickly if it's approved for production. "We need probably one or two bigger [SUVs], to be quite honest. That would help us dramatically," affirmed Damien Meredith, the chief operating officer of Kia Australia, in an interview with Motoring. He added there's room above the Sorento for a new SUV, and he requested a sturdy model capable of towing and going off-road. In the United States, Kia's biggest SUV — and the largest car it has ever put its name on — is the well-received Telluride (pictured) released in 2019. It's not as tough as the body-on-frame model Meredith has in mind, and it's not sold in Australia because it's currently only available with left-hand drive. Kia would need to create a new model to challenge the Land Cruiser Prado (which is smaller than the standard model, and sold as the Lexus GX in the United States) and the Ranger-based Ford Everest in Australia, but it might not have to start from scratch. In 2019, Meredith confirmed Kia and sister company Hyundai are jointly developing a body-on-frame pickup aimed at Toyota's Tacoma-sized Hilux and the Ford Ranger, Australia's best- and second-best-selling vehicles in 2019. Kia could follow the path blazed by its rivals and turn its upcoming medium-sized truck into a family-friendly SUV. This strategy would give its Australian division the Land Cruiser-punching model it's asking for, while allowing it to leverage the benefits of economies of scale by sharing parts across several model lines. Kia stressed the SUV on Meredith's wish list hasn't been approved for production yet, so it's far too early to tell whether it will be available in the United States. Offering it outside of Australia is a must, though. Toyota sold 18,335 units of the Land Cruiser Prado on the Australian market in 2019; even if Kia tops it with 20,000 sales, that's not nearly enough volume to justify developing a new car, even one built on an existing platform. We'll have a better idea of what the future holds for Kia's global SUV range when the aforementioned trucks make their debut. Both are expected on sale by 2021, so they're around the corner, and neither has been confirmed for the American market yet; Hyundai's version is unrelated to the Santa Cruz also under development. Related Video:    

South Korea assists auto industry struggling with coronavirus fallout

SEOUL —  South Korea said on Monday it would provide logistical and financial support to help its auto industry through the coronavirus crisis, warning of disruptions to supply chains from Europe and the United States. The government said it would speed up customs clearance, arrange freight transportation and provide liquidity support for the industry, which employs about 12% of South KoreaÂ’s workforce, according to official figures. The coronavirus pandemic has led to shutdowns at auto factories and dealerships in the United States and Europe, which are expected to affect South Korean automakers such as Hyundai and Kia. “ItÂ’s time to prepare for the shock of a global demand contraction and European supply issues,” Industry Minister Sung Yoon-mo said in a meeting with parts supplier executives and industry associations, according to a readout from the ministry. “Survival is the most crucial thing in this unprecedented crisis when both demand and supply contract at the same time.” The ministry gave no details on how much liquidity support the government would provide or what form it might take. The assistance is part of 50 trillion won ($39 billion) in emergency financing announced last week to boost the economy. South Korea has reported 8,961 coronavirus cases and 110 deaths from the disease. Hyundai Motor closed its Montgomery, Alabama, assembly plant on Wednesday after an employee there tested positive for COVID-19. It also suspended production at its plants in the Czech Republic and India due to the coronavirus outbreak. Europe and the United States account for about 70% of Korean automakersÂ’ exports, and 54% of Korean parts exports, government data showed. A trade ministry official said South Korean exports would deteriorate in April and May, after rising 10% year-on-year in the first 20 days of March. Car exports rose 13.7% in the period, customs agency data showed on Monday. “For the time being, a drop in exports of cars and auto-parts are inevitable as car factories and dealerships are closing,” Sung said. South Korean automakers had stocked up on inventories which could last up to two months, Sung said. Related Video: Earnings/Financials Government/Legal Plants/Manufacturing Hyundai Kia coronavirus

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.