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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Kia's quickest cruiser | 2018 Kia Stinger GT First Drive

The 2018 Kia Stinger is a provocatively named, turbocharged fastback sedan that arrives in America in a few months, and we've just been given a great snapshot of what to expect at Germany's notorious Nurburgring circuit. While the very final tuning is under way, the late-stage prototypes we drove are "99 percent there," says Albert Biermann, former BMW M chief engineer, now head of engineering for the Hyundai Group. Despite our first experience with the Stinger being at a famously technical track, Biermann and others stressed that the Stinger is very much a grand tourer. To be clear, just about no one will track the Stinger. So why then do we find ourselves in the Eifel region of Western Germany? Because Korea's new sports sedan signals a dramatic brand shift for Kia, and the Stinger GT is the first to reflect a new, more performance-oriented direction. Kia at the Nurburgring? If you want to make a point, this is one way to do it. Arriving this fall, the Stinger will have three powertrain options on offer globally, but only two gas-fueled turbocharged engines for North America. The entry-level Stinger 2.0T is rated at 255 hp and 260 lb-ft, but our impressions are based on the GT, motivated by Kia's brawnier 3.3-liter twin-turbo, good for 365 hp and 376 lb-ft. Peak power arrives at 6,000 rpm, and peak torque between 1,300 and 4,500 rpm. All engines — including the not-for-America 2.2-liter diesel — are mated to an eight-speed automatic transmission with shift paddles. Both rear-wheel drive and AWD configurations will be available. While the automaker has made some sporty-looking, attractive sedans such as the Optima Turbo, and Cadenza, it wants to "make them drive like they look," says Biermann. Throw the 'Ring's 73 corners, 17 percent incline, and 11 percent decline — all at speed — and you'll learn quite a bit about Kia's newest, very quickly. So how does the Stinger drive? If this was an exercise to understand the touring aspects of the car, it was lost on us. Lap one of our lead-follow drive on the 'Ring wasted no time in demonstrating this new, more dynamic direction. The pace car in front smashed the throttle and entered the 'Ring at speed, banking hard-left on the first turn. I followed suit, mashing the gas, flying into the first turn, tires screeching, the rear sliding out just a bit despite the GT's AWD. Immediately I'm surprised by the acceleration.