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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Hyundai to buy electric vehicle batteries from SK Innovation, according to report

SEOUL — Hyundai Motor and affiliate Kia Motors have decided to secure electric vehicle batteries from SK Innovation for the next four to five years, Maeil Business Newspaper said on Friday, citing industry sources. The sources said the deal was worth more than 10 trillion won ($8.6 billion). SK Innovation, Hyundai Motor and Kia declined to comment. Hyundai Motor said in October it would launch 16 EV models by 2025, aiming to boost EV sales 560,000 by then, a level that would be equivalent to more than 10% of its projected global sales this year. Reporting by Hyunjoo Jin. Related Video:    

Kia Telluride spy shots reveal crossover's grille

The Kia Telluride seems to be making steady progress on its way to production, as evidenced by these new spy photos. The large crossover SUV was spied testing with much less camouflage than the last time we saw it. So little that we get a pretty clear picture of the front fascia and what appears to be a production grille and front bumper, unadorned with fake bodywork. Notably, the Telluride still retains much of the square, blocky design shown on the 2016 concept, such as in its tall, sheer nose. But it has softened in a number of ways. The grille is much broader and curves back toward the headlights. It also has a bit of a sweep upward, which is exaggerated by the additional opening below the grille. The headlights have also increased in size compared with the concept, particularly vertically. They also wrap around the fender instead of being inset. Moving around to the sides and the rear, there's more camouflage, but we can spot some details taken directly from the concept. One of them is the chrome trim surrounding the windows that has a little extension up the B-Pillar. The rear taillights are also heavily inspired by the concept's inverted "L"-shaped lights. Unlike the concept, the production lights appear to span the full width of the rear hatch. As for when we'll see the production Telluride, we would estimate within a year. A report from January implied that we would be hearing an announcement in the near-future regarding the new family crossover, and this latest prototype is looking pretty close to production specification. Hyundai seems to be on its way to releasing its own version of the three-row SUV, possibly styled after the Grandmaster concept, for 2019 or 2020. Related Video: