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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

2020 Kia Soul shown in profile ahead of L.A. Auto Show

A week after showing just a hint of the 2020 Kia Soul, Kia has shown a shocking amount of the compact hatchback in another teaser. It reveals almost the entire profile of the Soul, and a few other teasers give us a peek at the interior. Overall, it's right between evolution and revolution of the current model. On the evolution side, the Soul retains is funky box shape and many of its most recognizable design cues. The window line at the back kicks up to form the car's distinct triangular D-pillar. The windshield is about the only raked line on the car. Plus, the taillights still run up the rear pillars, and the roof can still be painted in contrasting colors. On the revolution side, the front fascia looks much more streamlined and futuristic. The big, cute headlights of the old models have been replaced by more menacing, slender examples that almost look like the eye openings of a stormtrooper's helmet. And based on spy shots, these headlights should span the full width of the front fascia. The lights sit low in the fascia, too, and the whole front end has a smoother, more curved look than previous Souls. Additional teaser photos give us a look inside the Soul. The dashboard has been updated, and now all the center controls, vents and the screen are encompassed by a rounded square shape, rather than having some of those components spread out across the center stack. The door handle areas appear to be an area of customization, with this example showing a bright yellow trim piece with triangular accents. Kia also gave a few details on powertrains and trim levels. The Soul will be available with a naturally aspirated 2.0-liter four-cylinder, a turbo 1.6-liter four-cylinder or an electric motor. This seems to indicate the naturally aspirated 1.6-liter engine available now will be going away. The gas engines are probably carry-over, too. The 2.0-liter engine currently makes 161 horsepower, and the turbo engine makes 201 horsepower. Kia says the Soul will be available with a seven-speed dual-clutch transmission, though it didn't say whether it will be available with both engines. Also, as we've seen in spy shots, the electric model could have a range of over 200 miles. For trim levels, Kia is dropping the "+" and "!" terminology and instead offering the Soul in LX, EX, S, GT-Line, and the newest trim, X-Line.