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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia design boss hints at an electric version of the Stinger

We return to the much-scrutinized Kia Stinger, the critically acclaimed but slow-selling performance sedan whose future is the subject of intense speculation. Thanks to an interview in Top Gear with the head of Kia design, Karim Habib, we now have not only official confirmation that the four-door fastback is getting a mid-cycle refresh, but also some hints about how the model might stick around by evolving. In the interview, Habib said he hopes that the “spirit of the Stinger” remains as the Kia brand evolves. “As the technology goes toward EVs and as the world and its appetite for these types of cars changes, the concept probably has to evolve as well,” he said. Is that a hint that the Stinger might eventually go electric? LetÂ’s explore. Kia has already announced its intentions to launch 11 new electric vehicles globally by 2025, including some with an 800-volt charging system for high-speed charging. TheyÂ’re doing so on a platform that will be purpose-built for EVs in partnership with Hyundai that can support larger and more powerful electric vehicles than either the Soul EV or Niro EV, KiaÂ’s two existing battery-electric offerings. Presumably that opens the door to build an electric Stinger or similar four-door sedan — Habib talked about the need to keep the “sporty, affordable, beautiful sculpture” around, if not necessarily the nameplate itself. But electrifying the Stinger would in all likelihood easily eclipse the 255-horsepower from the base 2.0-liter turbo-four and at least match the 365 hp offered by the twin-turbo V6. It would also undoubtedly represent a huge upgrade in fuel economy, which tops out at 25 mpg combined and is one of the StingerÂ’s few weak points. Kia is also working on battery technology that promises up to 310 miles of driving range. For now, anyway, we know from spy shots that Kia is preparing to give the Stinger interior and exterior styling updates and, reportedly, slight power boosts by tweaking the existing 2.0-liter and 3.3-liter mills. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.