2014 Kia Soul ! on 2040-cars

Auto blog

2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

New electric Kia spied, looks like the production version of the Imagine Concept

Last we heard, Kia had plans to bring forth a production version of the Kia Imagine Concept vehicle. These spy photos today suggest that the intel was good, and Kia is well on its way to transforming its concept into a production car. The shape and proportions of the heavily camouflaged car seen in photos here are the two most intriguing elements. From the side, this vehicle looks like a short, lifted wagon. One look at the Imagine Concept is all you need to know where this one is going, though. Its roof slopes further downward the closer you get to the rear of the car, and despite the black tenting, we can still see that it’s going to have a heavily raked rear window like the concept. In a nutshell, the best way we can describe this thing right now is a cross between a wagon and a “crossover coupe.” Kia called the concept a sedan, but the higher-than-normal ride height suggests something in the same vein as the V60 Cross Country. One other big element in all of this is its powertrain. The Kia Imagine Concept is an electric car, so we can assume that Kia is going to keep the production version of it electric. ThereÂ’s no sign of an exhaust hanging out under there. ItÂ’s a pretty safe bet that this camouflaged tester is electric, which will just add to the legion of electric cars Hyundai and Kia have on the way or at dealerships now. The last new electric car out of Korea that we spied was the 45, which is yet another EV based on a recent concept car. Assuming the coronavirus didnÂ’t knock the Imagine ConceptÂ’s timing too far off track, we expect to see it revealed in full in 2021. The concept was revealed in Geneva, so that would suggest that itÂ’s definitely bound for Europe. However, itÂ’s unclear whether Kia will also sell the vehicle here. With the illusion of it being a crossover, Kia might try its luck. If there are Kias it reminds us of the most, though, itÂ’s the XCeed and ProCeed. Obviously, we donÂ’t get either here, which is a shame because the new ones are rather attractive. We will hopefully have more concrete news on this car in the coming months or in 2021. Related video: