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2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.

Kia Forte Koup is dead, long live the Honda Civic

A combination of cheap gas and high demand for crossovers means customers looking for a small, economical coupe are few and far between. Cars Direct confirmed that due to slow sales, Kia is killing off the Forte Koup after moving all 2016 models. That leaves the Honda Civic coupe standing alone in a segment that was formerly rich with competition. The only other option is moving into larger, less practical models like the Subaru BRZ, Chevrolet Camaro, and Ford Mustang. Koup sales must have been a small portion of the Forte's overall volume, as the model had its best year ever in 2016. Kia sold more that 100,000 Fortes and is making even bigger gains through the first quarter of 2017. It seems Kia's decision to cancel the Koup has been a long time coming. It was the only variant of the Forte lineup to not receive a significant refresh for 2017. Looks aside, it was hard to make a case for the Koup when going head to head against the Civic. In almost every category, the Honda beats the Kia. The Civic is slightly less expensive, more fuel efficient, and more powerful. The interior was roomier and far more refined, and at the back end the Civic will have a better resale value. It's hard to make a case for a car that's really starting to show its age. Now might be the best time to buy one, as dealers are sure to offer incentives to move the aging models off the lot. Related Video: News Source: Cars Direct Kia Coupe kia forte kia forte koup

Kia negotiating to build $1.5B auto plant in Mexico

After a string of recent announcements from automakers, Kia may be the next business to break ground on a factory south of the border. The Korean company is reportedly nearly finished with negotiations to build a $1.5-billion plant near the city of Monterrey in the Mexican state of Nuevo Leon. The state's secretary of economic development confirmed the news to Reuters and anticipated talks to be completed in the first two weeks of August. Unnamed insiders also said that the location was aiming for an annual production capacity of 300,000 vehicles.
Rumors from a month ago first suggested the possibility of the new factory. It would reportedly build two models of small cars, and assembly could potentially begin as soon as 21 months after breaking ground. Currently, Kia only has one North American plant, in Georgia, that builds the Sorento and Optima.
In the last few years, Mexico has become of hotbed of North American automobile production. Mazda, Honda and Volkswagen all recently opened new or expanded factories to build cars there. There are even more on the way with a joint venture plant from Mercedes-Benz and Infiniti and BMW's announcement of its own $1 billion undertaking in Mexico.