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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia teases distinctive next K7, which previews the 2020 Cadenza

The Kia Cadenza has made a home in America for only three years, but it's already up for a serious transformation with its next facelift. Kia South Korea has begun teasing the future of the sedan called K7 in its home market, and the rather anonymous midsizer is ready to make an impact. The four sketches and short video reveal much sharper lines all over, as if the sedan has spent many nights watching YouTube makeup tutorials on how to contour. The concave grille remains, forming a hard vee instead of the angled "C" shape of the current car. Prominent edges on the lower bumper form larger, swept-back intakes, the openings connected by a full-width trim piece with unfurled origami wings at the edges. The headlights go narrow on the coming car, highlighting their jewelry and a new LED DRL pattern. In back, chrome accents are toned down, formerly soft forms adopt hard edges, while taillights with a "Z" pattern get connected by a row of red lights spanning the fascia. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's far more drama for the interior. The instrument panel's been reworked to look more plush and make room for a single central feature, the large infotainment screen. HVAC vents move below the screen, and sleek climate controls occupy a compact slot between the vent and a gloss black covered cubby. The shifter has been shrunk into the shape of large, cut gemstone, the entire center tunnel area adopting a luxury sheen. And we can't be certain, but it appears one of the images shows an all-digital dash cluster. Camouflaged Cadenza prototypes have been spotted roaming South Korea for the past seven months. A South Korean reveal is likely just around the corner, giving us a glimpse into what we'll see later this year.

Kia reveals images of updated ’Mohave the Master’ SUV

Kia on Wednesday released the first images of a heavily refreshed full-size SUV, calling it the “Mohave the Master.” ItÂ’s heavily based on the Mohave Masterpiece Concept that Kia rolled out at the Seoul Motor Show in March, and reports suggest the company plans to launch the SUV in Korea in September. The Mohave is the overseas brethren of the short-lived Borrego, a body-on-frame, offroad-capable SUV that was sold in the U.S. and pulled after two model years and negligible sales. As was the case in March, thereÂ’s no information about the new vehicle beyond photos, leaving us to speculate. But the Master carries on most of the Masterpiece ConceptÂ’s styling, if somewhat toned down, with its boxy design, raised profile and upright body. The Master features the same matching head- and taillight design as the concept, plus the illuminated Mohave nameplate on the tailgate. The stacked LED headlights and fog lamps also carry over from the concept, although much of the chrome trim appears to have been cut from production plans. Also similar: ThereÂ’s no Kia badge anywhere to be seen, which is interesting. Skid plates at front and rear, along with the 4WD logo on the tailgate, add to the suggestions that this SUV is capable of being taken offroad. Kia eventually replaced the Borrego in the U.S. with the Sorento family hauler, but it lived on in Korea and other markets. The Borrego had the misfortune of being released in 2008 as a gas-guzzling ‘ute with the Great Recession raging and gas prices hovering around $4 per gallon, pushing consumers toward smaller, more fuel-efficient options. It also won no plaudits for its looks. Our 2009 review noted, “The new Borrego breaks no new ground in terms of styling” and added that, given the unforeseen spike in gas prices at that time and its effect on SUV sales, “Kia will likely be happy if it can just eke out enough sales to break even on the project.” The new Mohave is undoubtedly more handsome and sculpted than the bland Borrego, looking like a beefier, more imposing version of the Telluride. Rumors have swirled that the Mohave will eventually return to the U.S. If that's true, weÂ’ll have to wait to see whether itÂ’s with this version or a future update.