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Kia shows the inside of its body-on-frame Mohave the Master SUV

Kia published a sketch showing the inside of a full-size SUV named Mohave the Master that it plans to launch in its home market in the coming weeks. The family hauler will be positioned near the top of its South Korean range as its most expensive high-riding model, and unverified rumors claim it could appear in American showrooms sooner or later. Presumably named after the Mojave Desert, the Mohave lives up to its upmarket positioning with an elegant-looking interior characterized by horizontal surfaces that emphasize its width, wood trim, plus contrast stitching on the dashboard and on the door panels. Keep in mind the sketch might show a relatively expensive trim level, and lesser variants could look considerably less posh. The sketch suggests the Mojave shares no parts with the Telluride, the three-row SUV Kia launched on the American market in 2019. The infotainment system's touchscreen is neatly integrated into the dashboard, not propped up on it, and silver accents frame the piano black center console. The Telluride is Kia's answer to the Volkswagen Atlas; the Mohave looks like the firm's Touareg. kia-mohave-the-master-exterior-1 View 3 Photos Stepping outside, the Mohave wears a bold design defined by an upright grille with chrome-look vertical slats, LED headlights and a model-specific emblem instead of the usual Kia logo. Its rear end receives a wide light bar with LED inserts that echo the shape of the grille. The fresh design hides an evolution of the body-on-frame architecture found under the previous Mohave, which the firm's American division launched as the short-lived Borrego in 2008. While Kia hasn't released technical specifications, the emblem on the hatch confirms one of the engines offered will be a 3.0-liter V6. It might be the turbodiesel unit currently available in the Mohave, though it's not unreasonable to assume Kia will also offer a gasoline-powered six. Another emblem denotes the availability of four-wheel drive.  The Kia Mohave the Master will allegedly go on sale in South Korea in September, so a full reveal is imminent. Rumors point to an American comeback, but Kia hasn't announced plans to add another SUV to its line-up in the United States. Auto News Kia SUV

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.