2014 Kia Soul + on 2040-cars

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2021 Kia Sorento caught completely undisguised at a commercial shoot

Remember when Kia just sold cheap warranties wrapped in sheetmetal? After looking over these fresh spy photos of the 2021 Sorento crossover, we'd forgive you for saying no, as those days are clearly well behind the Korean automaker.  Not even a week ago, we saw leaked images of a finished example hiding out underneath a sheet, but this week's unveiling is far more comprehensive. Our spies weren't crafty enough to position themselves for any interior shots, but we have just about every angle of the new Sorento's exterior, and quite frankly, we like it a lot.  Like most newer cars, the 2021 Sorento is rocking an almost full-width grille, but we'll forgive this unfortunate bit of trendy convention because the rest of the design looks clean, contemporary and practical.  While there are plenty of details and nuances to the sheetmetal, the overall shape is fairly minimalist. It's a classic SUV silhouette with only a slight taper to the rear glass, which should allow the new Sorento to hold a good bit of cargo even with the second-row seats intact.  Also in the rear, we see that Kia has taken a page out of some European designers' playbooks with a widely spaced "SORENTO" made up of individual letters across the bottom of the tailgate. Kia has also gone for a split vertical tail light design that places interior housings on the tailgate itself and exterior housings in the quarter panels.  This Sorento also shows what appear to be integrated exhaust finishers that are mirrored by reflector housings above them, giving the whole lower rear bumper a very futuristic look.  A Kia executive confirmed that hybrid and plug-in variants are planned for the redesigned crossover, however it's not clear yet whether (or when) those variants will come to the U.S.  We're expecting to learn more about the new Sorento soon, as we've just learned it will be revealed at the Geneva Motor Show in March.  Related Video:

Kia wants to keep Stinger fresh with frequent variants

Kia is apparently feeling confident enough in the early sales figures of its new Stinger sedan to be mulling ideas for future variants of its GT-inspired fastback. The brand's North American product planner tells AutoGuide it wants to keep the nameplate's lineup fresh with frequent updates and additions. "The reaction has been phenomenal to (the Stinger)," Orth Hedrick, Kia North America product planner, told AutoGuide. "We're doing great, we have a very high mix of buyers, a lot coming from Optima, so we're looking to see if we can grow that. And I think there might be other opportunities down the road." He added that it was still early in the product's lifecycle and that the brand will wait to amass more data from consumers before building out the Stinger lineup. "We're going to be very aggressive for the lifecycle of this vehicle," Hedrick added, "we're going to be very aggressive with the colors. It's a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road." Through March, Kia has sold 3,920 Stingers in the U.S., including 1,555 in March alone and not including the 843 it sold in late 2017. That's a fraction of the 50,645 vehicles Kia sold overall during the month, and it puts Kia on pace to sell nearly 16,000 for the full year. It's hard to independently assess whether that should be seen as a successful mark for a performance sedan that starts at $32,795 for the standard 255-horsepower 2.0-liter turbo four-cylinder, much lower than many of the German competitors it's established as benchmarks. Hendrick last year told Wards the Stinger was intended to increase both sales and brand recognition and was aimed squarely at auto enthusiasts. Its U.S. sales are slightly above those of the Alfa Romeo Giulia, which has sold 3,085 through March (this Stinger owners forum thread also offers some interesting guesstimates). And as long as Kia is pleased ... Anyway, if Kia wants to release variants, we're totally cool with that. It's already announced the limited-edition Atlantica, and we're down with more colors and maybe a manual transmission. And while they're at it, why not borrow the 5.0-liter V8 from the Korean version of the K900? Related Video:

2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?