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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia ProCeed GT shooting brake spied ahead of its reveal

Kia plans to introduce its ProCeed GT to the world tomorrow, but our spy shooters just caught a fully camouflaged version out testing on public roads. This five-door shooting brake most likely isn't coming to the crossover-crazed U.S., but it's still cool enough that we thought you'd like to see it. We were thoroughly impressed with the ProCeed Concept shown in Frankfurt last year. If the production car is similar to that, we'll be extremely jealous of everybody in Europe who gets to buy the Stinger-looking vehicle. As far as specs go, Kia hasn't given any hints. Rumors point to a 1.6-liter turbocharged four-cylinder with 201 horsepower and 195 pound-feet of torque as at least one of the available engines. From what we can see on this prototype, the grille has retained its shape and style – even the little GT badge remains. Here's hoping the best bits from the concept make it into production without too many alterations. Kia is definitely getting it right with design as of late with the Stinger and soon-to-be-announced ProCeed GT. Sadly, all that those of us in the U.S. can do now is look from afar. Related Video: Featured Gallery Kia ProCeed GT: Spy Shots View 11 Photos Spy Photos Paris Motor Show Kia Wagon

Kia Australia confirms a pickup truck is in the works

Reports continue to indicate that there will be a Hyundai pickup truck, but this bit of news is about the potential of a Kia pickup. After all, if Hyundai does it, why can’t its corporate cousin Kia get a slice of the pie, too? WeÂ’ve heard rumors of a Kia truck before, but this report is much more definitive about the projectÂ’s existence. Damien Meredith, the Chief Operating Officer of Kia Australia told CarsGuide that the Kia pickup is a go. “Work has begun,” Meredith says. “WeÂ’re talking about a dual-cab, a single cab. What weÂ’ve requested is the full gambit (sic) for the ute, and that (includes) a dual cab with diesel and petrol.” Of course, this is Kia Australia talking. ThereÂ’s no one suggesting that any Australia-specific Kia truck would make it to the United States, but itÂ’s intriguing to know the designers and engineers are on the job. We didnÂ’t previously know that there would be a Kia pickup, but now Meredith is saying it will likely be arriving around 2022 or 2023. The latest on HyundaiÂ’s pickup is that itÂ’ll be launching in 2020, but Hyundai hasnÂ’t confirmed anything yet. Meredith also touted that the Kia pickup wouldnÂ’t be a “lifestyle vehicle,” but more of a serious pickup truck. Would Kia actually make a body-on-frame pickup to compete against trucks like the Ford Ranger or Toyota Hilux in other markets? ThatÂ’s certainly nothing like what we think the Hyundai Santa Cruz pickup is going to be like. That's expected to be a unibody pickup, similar to the Honda Ridgeline in stature and drivability. The more we read into this, the more this pickup is looking like a body-on-frame utility vehicle for markets outside the United States. Kia could sell the truck in Asia, Australia and other markets where the international version of the Ranger and Hilux are offered. Will it ever see the U.S. market if this is the case? Probably not. Although the Ranger ended up here, it did so after substantial re-engineering. The Hilux and other trucks like the VW Amarok remain for other countries only. We'd expect the Kia truck as described by Meredith to be so as well.