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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia design boss hints at an electric version of the Stinger

We return to the much-scrutinized Kia Stinger, the critically acclaimed but slow-selling performance sedan whose future is the subject of intense speculation. Thanks to an interview in Top Gear with the head of Kia design, Karim Habib, we now have not only official confirmation that the four-door fastback is getting a mid-cycle refresh, but also some hints about how the model might stick around by evolving. In the interview, Habib said he hopes that the “spirit of the Stinger” remains as the Kia brand evolves. “As the technology goes toward EVs and as the world and its appetite for these types of cars changes, the concept probably has to evolve as well,” he said. Is that a hint that the Stinger might eventually go electric? LetÂ’s explore. Kia has already announced its intentions to launch 11 new electric vehicles globally by 2025, including some with an 800-volt charging system for high-speed charging. TheyÂ’re doing so on a platform that will be purpose-built for EVs in partnership with Hyundai that can support larger and more powerful electric vehicles than either the Soul EV or Niro EV, KiaÂ’s two existing battery-electric offerings. Presumably that opens the door to build an electric Stinger or similar four-door sedan — Habib talked about the need to keep the “sporty, affordable, beautiful sculpture” around, if not necessarily the nameplate itself. But electrifying the Stinger would in all likelihood easily eclipse the 255-horsepower from the base 2.0-liter turbo-four and at least match the 365 hp offered by the twin-turbo V6. It would also undoubtedly represent a huge upgrade in fuel economy, which tops out at 25 mpg combined and is one of the StingerÂ’s few weak points. Kia is also working on battery technology that promises up to 310 miles of driving range. For now, anyway, we know from spy shots that Kia is preparing to give the Stinger interior and exterior styling updates and, reportedly, slight power boosts by tweaking the existing 2.0-liter and 3.3-liter mills. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Hyundai sales slump in China over North Korea, standoff with Chinese partner

BEIJING/SEOUL — Hyundai is at loggerheads with its Chinese partner over efforts to cut supplier costs, as they grapple with cutthroat competition and the impact of a standoff between Beijing and Seoul. Hyundai, along with affiliate Kia, has been caught up in a political row over a missile defense system that is being deployed in South Korea, but opposed by China, as tensions grow over North Korean missile tests and last week's test of a nuclear bomb the North claims can be mounted on a missile. Sales of Hyundai cars in China have been falling, part of a backlash against South Korean brands over the missile system that China views as a threat to its own national security. On Tuesday, South Korea asked the United States to lift a limit on the explosive payloads it can use in the missile system. This as a North Korean missile, believed to be an intercontinental ballistic missile, was being tracked by intelligence services being moved on the ground toward North Korea's west coast and a possible launch site. That has come against the backdrop of ever tougher competition from local Chinese automakers. Until last year, Hyundai and Kia ranked third in China by sales. But Hyundai's sales alone have slumped 41 percent from January to July, fraying relations with local partner BAIC Motor Corp and making this the biggest crisis since Hyundai entered the Chinese market in 2002. Last month, Hyundai suspended production at its four China plants for a week after a French supplier refused to provide fuel tanks when its bills went unpaid. On Tuesday, Hyundai suspended production at one of its plants in China after a German firm went unpaid. Hyundai and BAIC — whose Beijing Hyundai joint venture is a 50:50 partnership — are divided over how to solve the issue of suppliers and tougher competition. Hyundai wants to protect its South Korean supply chain, while BAIC favors shifting to cheaper Chinese suppliers to cut costs, the people said. "BAIC wants to solve this aggressively and is ... asking Hyundai to change its sourcing strategy significantly and immediately," said the head of a Hyundai supplier based in Seoul, adding the idea was to source more locally from cheaper suppliers in China. Hyundai wants to solve this more gradually "over perhaps 5-10 years and do so in phases," the person said. BAIC declined to comment.