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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia goes Rebel with Forte Mud Bogger for SEMA

Kia is planning a raft of six custom creations for the SEMA show this year, each representing a different region of the United States. Just the other day we brought you a teaser showing off the Sorento built for adventure to represent the Pacific region. Now the Korean automaker is giving us a glimpse at the next addition to the lineup. Based on the Forte Koup is this Mud Bogger concept, representin' the Dirty South "and the inexplicable joy of getting dirty on four wheels." It's got a suspension lifted by four inches, 28-inch off-road tires, riveted fender flares, a panoramic vinyl roof panel, and a stripped-down interior. The seats have been replaced by a pair of Sparco racing buckets, the carpet's been removed and replaced with a spray-on bed-liner, and a full roll cage has been fitted and powder-coated to match the white wheels and brush guard. Scope it out in the teaser video, and watch this space for more on the rest of Kia's localized lineup for the Vegas tuner expo. FORTE KOUP MUD BOGGER Kia returns to SEMA this year embracing the spirit of adventure found on the open road with six highly customized, hand-built concepts, each showcasing unique geographic regions found throughout the country. Bringing to life the various car cultures that help define America's love of the automobile, here's a behind-the-scenes glimpse of the Forte Koup Mud Bogger, representing the adventurous American South and the inexplicable joy of getting dirty on four wheels. Giving this one-of-a-kind Koup the clearance to tackle extreme terrain started with a generous four-inch body and suspension lift along with meaty 28-in. off-road tires. To further accommodate the massive wheel and tire combo, the fenders and side skirts were modified and custom riveted fender flares added. A panoramic roof with a vinyl pushback top gives way to the stripped-down interior where the carpet has been removed and the entire floor is lined with Line-X protective coating. The stock seats of the Forte Koup have also been replaced with two Sparco Evo II Red Race Seats and the Forte Koup Mud Bogger incorporates a hand-built roll cage powder coated white to match the wheels. This Kia with a southern flare is purpose-built for off-road fun that takes you down the road less traveled. News Source: Kia Aftermarket SEMA Show Kia Coupe Off-Road Vehicles kia forte SEMA 2015 kia forte koup

2018 Kia Stinger GT AWD Review: A 1,400-mile grand tour in Kia's grand tourer

They call the 2018 Kia Stinger a GT. It's powerful and sleek with a low-slung seating position, quick steering and, even with all-wheel drive, a tail-happy nature. It looks killer in red. And with its V6-powered engine, the letters GT are even festooned upon its liftgate. Well, that's nice, but how does it actually deliver on the grand-tourer formula of rapid, comfortable and stylish transportation? Well, to find out, I put the Stinger GT to a grand-touring test. Starting in the western Rockies and the remote ski town of Crested Butte, Colo., my destination would be home in Portland, Ore. The Google-suggested way is 18 hours on mostly Interstates 70, 15 and 84. However, interstates are boring and are better suited to a perfectly capable but utterly soulless family transportation appliance. A proper grand tour should include two-lane highways and scenic detours, so that's exactly what I'd do. It would add hours and miles, but also, most hopefully, a vastly more memorable experience. Well, as my photos will attest, the scenery didn't disappoint. And, as you'll see in the videos, neither did the Stinger. Episode 1: Setting Off Episode 2: It's a hatchback! Crested Butte, Colo., to Moab, Utah Crested Butte is way off the beaten path, a charming mountain village deep in the western Colorado Rockies mostly free from the usual uber-commercial, Disney-like feel of ritzier, easier-accessed ski towns. Its main street thoroughfare, authentically Western rather than engineered to be so, is surrounded by scattered subdivisions and majestic mountains beyond. It had been buried in 9 feet of snow just a few weeks prior. The local citizenry didn't seem particularly bothered by that. Though most of that 9 feet had melted, the ground was still very much white, requiring the Stinger GT to shed its usual summer rubber in favor of Michelin Pilot Alpin PA4 winter tires. These are specifically intended for performance car applications like the Stinger, sacrificing just a smidge of icy traction in favor of superior handling and steering feel when on dry pavement. There's no need to delay the verdict here: after 1,400 miles, the Stinger felt just as generally compelling and dynamic on the Alpins as when I drove it last November in Southern California on summer tires. The other half of the Stinger's snow defense is the GT's optional all-wheel-drive system, which adds $2,000 to its price tag (as-tested $52,300).