2012 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia Telluride spy shots reveal crossover's grille

The Kia Telluride seems to be making steady progress on its way to production, as evidenced by these new spy photos. The large crossover SUV was spied testing with much less camouflage than the last time we saw it. So little that we get a pretty clear picture of the front fascia and what appears to be a production grille and front bumper, unadorned with fake bodywork. Notably, the Telluride still retains much of the square, blocky design shown on the 2016 concept, such as in its tall, sheer nose. But it has softened in a number of ways. The grille is much broader and curves back toward the headlights. It also has a bit of a sweep upward, which is exaggerated by the additional opening below the grille. The headlights have also increased in size compared with the concept, particularly vertically. They also wrap around the fender instead of being inset. Moving around to the sides and the rear, there's more camouflage, but we can spot some details taken directly from the concept. One of them is the chrome trim surrounding the windows that has a little extension up the B-Pillar. The rear taillights are also heavily inspired by the concept's inverted "L"-shaped lights. Unlike the concept, the production lights appear to span the full width of the rear hatch. As for when we'll see the production Telluride, we would estimate within a year. A report from January implied that we would be hearing an announcement in the near-future regarding the new family crossover, and this latest prototype is looking pretty close to production specification. Hyundai seems to be on its way to releasing its own version of the three-row SUV, possibly styled after the Grandmaster concept, for 2019 or 2020. Related Video: