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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia bringing Habaniro concept to New York Auto Show

Hyundai and Kia have a full docket planned for the New York Auto Show. We know Hyundai's bringing the Venue subcompact crossover for "urban entrepreneurs," Kia will debut a compact crossover originally conceived for the Indian market. and across the luxury aisle, Genesis will pull covers off an electric show car and the U.S.-market G90. Seems Kia has something else besides: Just Auto says Kia's NY debuts will include the Habaniro concept, and Carscoops caught a photo of it in a NY show newsletter. The misspelling of Habanero, from the same company responsible for the Sorento and Mohave, must be intentional and might make family ties to the Kia Niro. Just Auto says the small, squat crossover is about the size of the Niro, yet the zesty Habaniro concept separates itself from the tapioca Niro in numerous ways. The barricade front end dispenses with the brand's tiger nose grille in favor of a stylized brace that connects both fenders above a husky skid plate. A thin LED breaks into several angles across the fascia to break up the expanse of black brace and banded grille. Based on the front end alone, we wouldn't be surprised if the Habaniro ended up in the next " Tron" franchise installment. Whereas the Niro's a four-door, the Habaniro concept believes three doors is enough, the passenger portals on the side featuring flush door handles that span the door shutline. The glasshouse is cut short aft of the doors to make room for a red slash running from roof to wheel well, a graphic that reminds us of the 2013 Peugeot 308 R concept. From there, cue the requisite enormous wheels, clad in beefy all-terrain rubber. Also notice the lack of side mirrors. We can't wait to find out what this is about. Just Auto had one last tidbit on the compact Kia crossover we knew about before. The name Tusker has been mooted as the global moniker, it seems Trazor could also be in the running. The new offering will slot in below the Sportage and Niro, above the Soul.

2019 Kia K900: Here's the redesigned interior in sketch form

A little while ago, we posted teaser sketches of the new Kia K900 flagship. So far, we've learned how it looks from front to side to rear, but the interior has remained a mystery. Today, Kia released this sketch of the dashboard, which seems to be as restrainedly designed as the exterior. The general shape of the dashboard seems to mirror recent BMW offerings, as it's not pronouncedly driver-centric. There's a nearly full-width strip of light wood that extends to the doors, and the steering wheel has also received its share of the wood treatment as well as the gearshift surround, with a large infotainment jog dial next to the shifter. We also see a virtual gauge cluster, which is complemented by a wide central screen that Kia says is 12.3 inches. The HMI screen has gesture controls, but the interior's trick appears to be what Kia calls an "intelligent lighting system," which includes chromotherapy ambient mood lighting to deepen the sense of being cocooned inside the leather interior. There are several calming interior lighting modes to suit the occasion — maybe it's a way to combat frustration in traffic. Again, if the Stinger's exterior is knowingly busy and its interior is designed to invoke the feel of a GT car, the K900's cabin has traditional "executive sedan" woven into the mix, just like its exterior design. Kia has said the K900 will be out in the second quarter of 2018, so we might just see a reveal in a couple of weeks at the New York Auto Show. Related Video: