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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia teaming up with DUB to bring modified Stinger GT and K900 to SEMA

SEMA kicks off this week, so continue to look for all manner of modified cars, trucks and SUVs. For years, SEMA was ruled by aftermarket companies — it isn't called the Specialty Equipment Marketing Association for nothing — but in recent years, the automakers themselves have used the show as an opportunity to showcase a variety of fun but often garish modified vehicles. This year, Kia is bringing a pair of cars that appear to fall somewhere in the middle of the spectrum. All we have right now are a few teaser images of a bright blue Kia K900 and a silver over red and black Kia Stinger GT. Kia has teamed with DUB, one of the most famous aftermarket outfitters in the business, to design the vehicles. The K900 has been updated with gloss black accents, 24-inch wheels, a blue and black interior, air suspension and a "specially developed multimedia setup." We'll be disappointed if that doesn't mean TVs in the headrests. The Stinger GT will have 22-inch wheels, a custom intake and exhaust, air suspension and a redone interior. We won't have any other details until the cars are fully revealed at Kia's press conference, but stay tuned to the site this week for more SEMA coverage from Kia and other automakers and suppliers. Related Video: Featured Gallery DUB 2019 Kia Stinger GT: SEMA 2018 View 11 Photos Related Gallery DUB 2019 Kia K900: SEMA 2018 View 9 Photos Related Gallery Kia SEMA 2018 News Source: KiaImage Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Aftermarket Design/Style SEMA Show Kia Sedan kia k900 kia stinger gt kia stinger

Albert Biermann, the man behind some of Hyundai's sportiest cars, retires

Hyundai Motor Group, which includes Kia and Genesis, made big news by announcing at the end of 2014 that it was bringing on Albert Biermann to its research and development division. He had spent just over 30 years at BMW and was in charge of the M division before he left. His time at Hyundai led to some of the company's best driving cars, which meet or beat the global competition. But now, the company has announced Biermann is retiring. At 65 years old, it's not entirely surprising that Biermann would be looking at retirement, and he seems to be leaving on good terms. "Korea will remain as my second home, and all of my colleagues at Hyundai Motor Group will always be considered part of my family. I would like to recognize that our success has always been based on the strong collective spirit of the many talented people at Hyundai, and I will value our unique achievements wherever I live," he said in a release from Hyundai. Fortunately, Biermann will still be an Executive Technical Advisor for the company. Specifically, he'll be advising on electrified performance cars. We say fortunately, because Biermann has been so involved in some of the company's best cars. He helped make the company's rear-drive-based cars such as the Kia Stinger and Genesis models so fun to drive. He also helped setup Hyundai's N sub-brand, and the N models are among the best sport compacts in the world. Assuming Hyundai has taken to heart many things from Biermann, and with his continued advising, the company should still be in a good position. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Hyundai Kona N Short Cut