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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Kia Sorento unveiled with new look, more tech, and two hybrid options

We've seen the all-new, fourth-generation 2021 Kia Sorento before, as Kia unveiled it online earlier in 2020, but this is our first glimpse at the American-spec model and with that glimpse comes a full set of details. Included is a longer list of technology features, more all-terrain capability, and an available plug-in hybrid powertrain. While the American market version looks a lot like the variant that will be sold in global markets, the range will include an outdoorsy equipment package named X-Line, offered as the AWD version of SX Prestige model, which adds an inch of ground clearance, specific 20-inch alloy wheels, a bridge-type roof rack, and a handful of rugged-looking exterior accents. It also brings a center locking differential and electronic hill descent control. While it won't be giving a Jeep Grand Cherokee fits, it sounds like it will be more capable over rough terrain than your average family crossover. Besides the X-Line's extra ground clearance (a decent 8.3 inches), every 2021 Sorento gains 1.4 inches of wheelbase. Total length remains the same, though, and third-row legroom has actually gone down by 2 inches. As such, the Sorento maintains its unusual in-betweener position: it's bigger and has more seats than a Honda CR-V or Toyota RAV4, but it isn't as spacious or cumbersome as bigger three-row crossovers. This positioning makes even more sense now that Kia sells the Telluride. The 2021 Sorento comes standard with an 8-inch touchscreen and six USB charging ports. Buyers willing and able to move up the trim hierarchy and tick a few boxes on the list of options unlock a 12.3-inch digital instrument cluster, a 360-degree camera, eight USB ports, a 10.25-inch touchscreen for the infotainment system, cloud-based navigation, plus multi-connection Bluetooth technology that lets the passengers simultaneously connect two phones. Owners can also use an Amazon Alexa- or Google Assistant-enabled smart speaker to remotely start the engine, among other functions.  The 2021 Sorento range will ultimately include four powertrains. Entry-level models come with a 2.5-liter four-cylinder engine that develops 191 horsepower and 182 pound-feet of torque. The upgrade engine option is now a turbocharged version of the 2.5-liter making 281 horsepower and a stout 311 pound-feet of torque. The old Sorento's V6 is no more. Front-wheel drive and an eight-speed automatic transmission come standard on both, and all-wheel drive is offered at an extra cost.

Fast Porsches and gold BMWs | Autoblog Podcast #548

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts and Contributing Editor James Riswick. The trio discuss driving the BMW X2, the Porsche 911 GT3, the Volkswagen GTI and Autoblog's new long-term Kia Stinger GT as well as a new engine for the Ford F-150. They also reflect on FCA and Ferrari head Sergio Marchionne and what his passing means for the future of those two companies. Autoblog Podcast #548 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: 2018 Porsche 911 GT3, Volkswagen GTI, BMW X2 and Kia Stinger GT Sergio Marchionne Ford F-150 Mercedes-Benz A-Class Feedback Email – Podcast@Autoblog.com Review the show on iTunes Earnings/Financials Podcasts BMW Ferrari Fiat Kia Porsche Volkswagen Coupe Crossover Luxury Performance porsche 911 gt3 bmw x2