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2020 Kia Soul earns highest Top Safety Pick + rating from IIHS

The completely redesigned 2020 Kia Soul has finally been crash tested by IIHS, and the results are quite good. The subcompact crossover earned the organization's highest rating of Top Safety Pick +, which topped the previous generation's plain Top Safety Pick rating. The main reason for the higher overall rating is because of an improved passenger-side small overlap crash test result. The new model is now rated "Good" rather than "Acceptable" for the previous model. The rest of the new Soul's crash test results also got the top "Good" rating. Performance in other IIHS test categories are about the same as they had been. The Soul gets the top "Superior" rating for forward collision prevention. The system could stop the car completely before a collision at speeds up to 25 mph. It should be noted that automatic emergency braking is only available as a standard feature on S, EX and GT-Line models. The system with pedestrian detection is only available as a standard feature on the turbocharged GT-Line. Headlight performance was rated "Good" for models with LED headlights, also helping give the Soul the Top Safety Pick + rating, but the halogen headlights that come with lower trim levels were rated as "Poor." The LATCH anchor points for child seats are continued to be rated "Acceptable" for ease of use and access.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia previews the seven electric cars it plans to launch by 2027

Kia released a dark design sketch to shine a sliver of light on the seven electric cars it plans to launch by 2027. It hopes that battery-powered models will represent at least 25% of its global sales by 2029. Long on vision but short on details, the image shows the vague outline of seven vehicles that will join the South Korean company's range in the coming years. Company CEO Ho-Sung Song noted the models will be positioned in a variety of market segments, and the image depicts several different silhouettes. The cars on the left look like SUVs and crossovers, while the ones on the right seem to ride a bit lower; there may even be a sports car in the mix. All are linked by a crease-free design, though keep in mind they're still under development. Kia is not a newcomer to the electric car segment. It released its first series-produced EV, an electric version of the Ray sold in global markets, in 2011, and its current range includes battery-powered variants of the Soul and the Niro. The aforementioned septet represents the next step in its offensive. Its members will be standalone EVs, meaning they will not be based on gasoline-powered cars, and they'll all be part of the same family. In a way, Kia is following the same path as Volkswagen, which chose to group its future EVs under the ID umbrella. We'll get our first taste of Kia's new range of electric models when the firm releases a car code-named CV in 2021. It was designed for "many regions globally," though whether that includes the United States is up in the air, and it will usher in the design language that will characterize the line-up. Unofficially, we hear it will arrive as a sedan-SUV cross that will draw inspiration from the Imagine concept introduced at the 2019 edition of the Geneva auto show. Croatia-based Rimac (which Kia has invested in) will play a role in the development process. At the other end of the spectrum, Kia is working on a rugged, body-on-frame pickup that's about as big as the Ford Ranger. It could spawn a large SUV positioned above the Telluride as an alternative to the Chevrolet Tahoe.