2011 Kia Soul Plus Hatchback 4-door 2.0l on 2040-cars

Auto blog

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia Trail'ster Concept brings traction for the Soul in Chicago

Kia teased its hybrid all-wheel drive Trail'ster concept prior to the 2015 Chicago Auto Show debut, but the company kept some of this off-road Soul's biggest features a secret. Designed both to go off the beaten path and drive efficiently in the city, the company's designers in California added 2.5-inches of extra ground clearance and aluminum skid plates to give the hatchback a more rugged appearance. Drivers can also let the weather into the cabin thanks to a retractable canvas roof. However, the Trail'ster's most intriguing feature is its drivetrain. With a platform still based on the production Soul, up front there's a 1.6-liter turbocharged four-cylinder with stop/start churning out 185 horsepower and 185 pound-feet of torque through a six-speed automatic gearbox. The gas engine exclusively runs the front axle; at the rear there's an electric motor with 35 hp and 100 lb-ft with a 1.2-kWh lithium-ion polymer battery under the cargo floor providing assistance. The whole system produces a total output of 220 hp and 285 lb-ft of twist, and the Kia claims, the concept could even run two or three miles purely on electric power. There's no physical connection between the internal combustion engine at the front and electric in the rear. Under low-throttle situations, the electric motor runs exclusively, but under most driving conditions, the all-wheel drive system provides extra traction and a bit more acceleration. Kia claims that if it put this layout into production it would offer 25-30 percent better city fuel economy and a 5-10 percent improvement on the highway compared to the current 2.0-liter powertrain in the Soul. That works about to about 30 miles per gallon city and 34 mpg highway, based on the maximum figures. The automaker isn't saying anything official yet, but it's at least hinting that a system like this could end up in the Soul one day. "The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," Tom Kearns, chief designer at the Kia Design Center of America, said in the model's announcement.

2018 Kia Stinger GT Long-Term Review Update | A romp in the snow

After driving a slew of family sedans and crossovers, I was excited to take home our hard-charging, corner-craving 2018 Kia Stinger long-term car for a weekend of some sports car fun. Then Saturday came, bearing between three and four inches of snow and single digit temperatures. Lovely. But, the weather did offer an opportunity to put the Stinger through its first serious snow of the season, as well as the snow tires Nokian generously donated to us. And the big sedan hatchback did fine in the snow, but not exceptionally well. I appreciated the extra traction from the front wheels, which helped make crawling out of the deep snow in my driveway and accelerating through corners and at intersections easier. I didn't have much trouble breaking the rear wheels loose, either, confirming that the Stinger does indeed have a rear-wheel bias. Fortunately, it was pretty easy to control when the car would break traction, but it was easy enough that it felt as though the all-wheel-drive and traction control weren't doing much to optimize traction until the car really got loose. Then the traction control would quickly bring the car to a crawl to stabilize it. Cornering and braking were just OK, and it seemed to mostly be hampered by the Stinger's roughly 4,000-pound curb weight. I could feel that the car really wanted to keep forging straight ahead, and if I turned too fast or braked too late, it would take its opportunity to do so. Naturally this applies with any large vehicle, but it still feels surprising considering how agile the Stinger is on dry pavement. I hate to think what it would have been like driving the Stinger without the snow tires. On the low-profile all-seasons, I'm sure the traction control would be having conniptions, and I'd be crawling through corners and up to stops. Leaving my driveway probably would have taken a few forward and back attempts, too. Aside from the driving experience I was immensely grateful for the heated seats and steering wheel, both of which seemed to warm up quickly. Boy, though, I sure wish the Stinger had remote start. I'm sure it's not great for the environment, but oh how I wish I could have stepped out the door to an already toasty cabin this weekend. So there you have it. The Stinger GT definitely loses a lot of its fun character in the snow, but it will get you through it. And when things clear up, you'll be happy to have something sporty on hand.