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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

Kia teases distinctive next K7, which previews the 2020 Cadenza

The Kia Cadenza has made a home in America for only three years, but it's already up for a serious transformation with its next facelift. Kia South Korea has begun teasing the future of the sedan called K7 in its home market, and the rather anonymous midsizer is ready to make an impact. The four sketches and short video reveal much sharper lines all over, as if the sedan has spent many nights watching YouTube makeup tutorials on how to contour. The concave grille remains, forming a hard vee instead of the angled "C" shape of the current car. Prominent edges on the lower bumper form larger, swept-back intakes, the openings connected by a full-width trim piece with unfurled origami wings at the edges. The headlights go narrow on the coming car, highlighting their jewelry and a new LED DRL pattern. In back, chrome accents are toned down, formerly soft forms adopt hard edges, while taillights with a "Z" pattern get connected by a row of red lights spanning the fascia. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's far more drama for the interior. The instrument panel's been reworked to look more plush and make room for a single central feature, the large infotainment screen. HVAC vents move below the screen, and sleek climate controls occupy a compact slot between the vent and a gloss black covered cubby. The shifter has been shrunk into the shape of large, cut gemstone, the entire center tunnel area adopting a luxury sheen. And we can't be certain, but it appears one of the images shows an all-digital dash cluster. Camouflaged Cadenza prototypes have been spotted roaming South Korea for the past seven months. A South Korean reveal is likely just around the corner, giving us a glimpse into what we'll see later this year.