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Kia recalls over 50k new Soul compacts over steering issue

Kia is recalling certain 2014 models of its adorable Soul due to a bad adhesive used in the steering system. According to the bulletin from the National Highway Traffic Safety Administration, the "thread-locking adhesive" that attaches the plug between the pinion gear and steering gear assembly could come loose.
Should that happen, the condition could lead to a "loss of steering," which, of course increases the likelihood of a crash. The 51,641 affected cars were built between July 21, 2013 and January 17, 2014. There have been no reported accidents, let alone injuries or deaths due to this issue.
Kia is in the process of notifying owners of the affected vehicles as well as dealers in possession of the faulty Souls.

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

2020 Kia Soul X-Line Review | At least it looks the part

The Kia Soul was always intended to be a city creature. When it was launched a decade ago, it was an answer to weird city cars like the Scion xB and Nissan Cube. It had funky styling, bright colors, and speakers with lights that pulsed to your music. The 2020 Kia Soul may be an evolution in terms style and size from that original version, but the market has changed to frame it in a different light. The JDM boxes are gone, succeeded by a variety of sub-compact SUVs like the Honda HR-V, Jeep Renegade and Hyundai Kona. The previous Soul competed very well with them, and the new version for 2020 does even better, offering a compelling recipe of value, space and style. It still doesn't offer all-wheel drive, but then, neither does the Nissan Kicks or Toyota C-HR. Nevertheless, all of these vehicles are supposed to be able to leave town once in a while, to perhaps get dirty (or carry things that might, like a mountain bike or kayak). That’s part of the appeal of the segment, to enable an Instagram-friendly lifestyle. ThatÂ’s why the 2020 Kia Soul X-Line was hatched. To find out how it does at satisfying its mission, I set out on a road trip from Portland into Central Oregon toward the towns of Redmond and Bend. ItÂ’s a trek made daily by countless Subaru Crosstreks, a vehicle Kia almost certainly hopes to poach some customers from. I even brought a current Crosstrek owner along for the ride. Outside, the Subaru playbook was consulted and the requisite black plastic body cladding applied to the fascias, rocker and doors. The grille has a more rugged mesh insert accented by foglights and tasteful alloy-look trim, which is also used on the rocker panels, mirror caps and roof rails that are only available from the factory on the X-Line. The halogen headlights are in the same place as they are on lower Soul trim levels, but the alloy-look trim draws more attention to them – they look a bit like big, old-school driving lights. In total, it does indeed make the Soul look like a little SUV – and an attractive one at that, especially when painted Undercover Green. Sadly, our test car was Gravity Gray. The interior, by contrast, isnÂ’t any more special than the base trim. There's handsome, textured silver plastic trim on the doors and it comes with "Black Woven Cloth" that's actually quite nice for a car that costs $21,000. There are no Jeep-like rugged details or decals.