2010 Kia Soul on 2040-cars

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Hyundai now on the electric offensive to catch up with Tesla

SEOUL — Hyundai, an early backer of hydrogen cars, has watched the electric rise of Tesla, including on its home turf. Now's it's going on the offensive in the battery-powered market led by its U.S. rival. The South Korean company plans to introduce two production lines dedicated to electric vehicles (EVs), one next year and another in 2024, according to an internal union newsletter seen by Reuters. Euisun Chung, leader of the Hyundai Motor Group conglomerate that also includes Kia Motors, has also held a series of meetings since May with his counterparts at Samsung, LG and SK Group, which make batteries and electronic parts. The purpose of the talks, which were publicly announced, was for Hyundai to try to secure batteries at a time of tight supply as the race for EVs intensifies, according to several industry sources. Those manufacturers also supply the likes of Tesla, Volkswagen and GM. Hyundai told Reuters it was collaborating with Korean battery suppliers "to scale up" its electric car production efficiently. It declined to comment on any plans to introduce dedicated production lines. Samsung, LG and SK declined to comment. The moves indicate the carmaker is moving aggressively to expand its electric capacity, days after Chung announced on July 14 that Hyundai Motor Group aimed to sell 1 million battery EVs a year and grab a global market share of over 10% by 2025. There's some way to go; Hyundai Motor Group sold 86,434 battery EVs last year, according to data from industry consultant LMC Automotive. That was above the 73,278 sold by Volkswagen Group but behind the 367,500 delivered by Tesla. Hyundai, the world's No.5 automaker together with Kia Motors, said its agility allowed it to lead the charge into EVs. "We are certain Hyundai is never going to fall behind," it added. No Kodak moment A senior Hyundai insider, who declined to be identified because of the sensitivity of the issue, said the company had not been concerned about Tesla when the Silicon Valley company was producing high-end cars. But it became more worried when Tesla brought out a cheaper Model 3 in 2017, according to the insider, who described it as a "strategic victory." No traditional automaker has been successful yet in catching up with Tesla, which retains an edge in battery and software technology.

Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.

Kia finally unveils the all-new Stonic compact crossover

About a week after the global debut of the all-new Hyundai Kona compact crossover, sister company Kia rolls out its own B-segment fighter, the stylish Stonic. The two new models are going up against crossovers like the Honda HR-V, Toyota C-HR, Mazda CX-3, Nissan Juke, and Fiat 500X. This is a segment that's big on both style and practicality, and at first glance the Stonic fits both bills. We'll have to wait until this fall to get our hands on it. The Stonic is a handsome car, but its design isn't as bold as something like the Kona or the C-HR. The fascia looks like an updated version of the Kia Soul rather than a shrunken Sportage. The big rectangular eyes flank the corporate tiger nose grille, with a large lower air dam that hides the hardware for the active safety equipment. The profile once again eschews any ties to the Sportage, with hard character lines and a new C-pillar design. There is plastic cladding around the wheel wells and along the rocker panel. Like the Kona, the Stonic is available with a two-tone roof, but rather than being locked into a single color, the Stonic will offer five. That means there's a total of 20 paint combinations. Unlike the rest of the car, the rear of the Stonic pulls from other Kia SUVs. The taillights feature U-shaped LEDs, though there isn't a bod-width reflector like on the Sportage. There's a decent-sized rear spoiler and a faux skid plate on the bottom of the bumper. The hatch doesn't have a flat bottom, so we're curious if this will narrow the opening to the cargo area. The interior carries over the corporate design, with large, easy-to-reach buttons and knobs and large, clear gauges. There are body-colored accents on the dash, the console, and even the stitching on the seats. It's a simple way to brighten a dark cabin. The Stonic will get Apple CarPlay and Android Auto and will be available with heated front seats and keyless entry and ignition. All we have right now are details for the European model, so it's unclear what engines will make it to the US. Look for both the 147-horsepower 2.0-liter four-cylinder and the 175-horsepower turbocharged 1.6-liter four-cylinder to make an appearance. Both engines can be found in the Kona, paired to a six-speed automatic and a seven-speed dual-clutch transmission, respectively.