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Hyundai sales slump in China over North Korea, standoff with Chinese partner

BEIJING/SEOUL — Hyundai is at loggerheads with its Chinese partner over efforts to cut supplier costs, as they grapple with cutthroat competition and the impact of a standoff between Beijing and Seoul. Hyundai, along with affiliate Kia, has been caught up in a political row over a missile defense system that is being deployed in South Korea, but opposed by China, as tensions grow over North Korean missile tests and last week's test of a nuclear bomb the North claims can be mounted on a missile. Sales of Hyundai cars in China have been falling, part of a backlash against South Korean brands over the missile system that China views as a threat to its own national security. On Tuesday, South Korea asked the United States to lift a limit on the explosive payloads it can use in the missile system. This as a North Korean missile, believed to be an intercontinental ballistic missile, was being tracked by intelligence services being moved on the ground toward North Korea's west coast and a possible launch site. That has come against the backdrop of ever tougher competition from local Chinese automakers. Until last year, Hyundai and Kia ranked third in China by sales. But Hyundai's sales alone have slumped 41 percent from January to July, fraying relations with local partner BAIC Motor Corp and making this the biggest crisis since Hyundai entered the Chinese market in 2002. Last month, Hyundai suspended production at its four China plants for a week after a French supplier refused to provide fuel tanks when its bills went unpaid. On Tuesday, Hyundai suspended production at one of its plants in China after a German firm went unpaid. Hyundai and BAIC — whose Beijing Hyundai joint venture is a 50:50 partnership — are divided over how to solve the issue of suppliers and tougher competition. Hyundai wants to protect its South Korean supply chain, while BAIC favors shifting to cheaper Chinese suppliers to cut costs, the people said. "BAIC wants to solve this aggressively and is ... asking Hyundai to change its sourcing strategy significantly and immediately," said the head of a Hyundai supplier based in Seoul, adding the idea was to source more locally from cheaper suppliers in China. Hyundai wants to solve this more gradually "over perhaps 5-10 years and do so in phases," the person said. BAIC declined to comment.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia Niro EV revealed in Korea

The Kia Niro EV has been introduced at the Busan International Motor Show. The manufacturer says its fully electric Niro compact crossover will go on sale in its home market this year, with global sales starting later. Kia already showed the production Niro EV last month, but at that point no power figures were announced. We know them now, and the 204-horsepower rating, together with a 291 pound-foot figure, match the Hyundai Kona EV. Under the trunk floor is a 64-kWh lithium polymer battery pack, which according to Kia is good for 236 miles on a single charge. A 100kW fast charger will get the battery to 80 percent capacity in 54 minutes. There's also a smaller battery pack available with a 149-mile range from 39.2 kWh. This presumably comes with a cheaper purchase price. Also revealed is the Niro EV interior, which features a different center console and gear selector than the hybrid and plug-in hybrid (much as the Hyundai Ioniq Electric does compared to its part-gasoline siblings). Also different is the special LCD instrument cluster and the 7-inch touchscreen infotainment system that gets special EV features like charge point location services and a battery pack charge indicator. A mood lighting system is also offered, similarly to the K900 flagship sedan. There's also a driver assist suite, consisting of collision warning systems, adaptive cruise control, "Intelligent Stop & Go" and Lane Following Assist, which Kia calls a Level Two autonomous technology. Like other such systems, it uses the adaptive cruise control and lane-keeping assist systems to control the accelerator, brakes and steering when on a highway. The system functions between 0 and 80 mph. Related Video: Featured Gallery 2019 Kia Niro EV Image Credit: Kia Kia Crossover SUV Electric