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Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

Kia Telluride could head into luxury territory with flagship trim

Kia will expand the Telluride lineup with a range-topping trim level that will catapult the SUV into luxury-car territory, according to a recent report. The variant will arrive as one of the firm's most expensive models. Without citing sources, website AutoSpies wrote the yet-unnamed flagship Telluride will stand out from less expensive models with a two-tone paint job split below the roof line and additional interior colors, among other posh tweaks. And, somewhat surprisingly, Kia will allegedly offer buyers an off-road package that will bundle skid plates, beefier tires, and a bull bar. The off-roader described by the publication sounds a lot like the concepts Kia brought to SEMA 2018, and it could surf the ruggedization wave sweeping across the industry. There's no word yet on whether the deluxe treatment will continue in the engine bay. As of writing, the Telluride is only offered with a 3.8-liter V6 rated at 291 horsepower and 262 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive come standard, and all-wheel drive is offered at an extra cost. Kia hasn't commented on the rumor, and it hasn't announced plans to expand the Telluride's trim hierarchy. If it's accurate, the flagship version could make its debut in 2020 and arrive in showrooms during the 2021 model year. Its upmarket ambitious would push its base price toward the $50,000 mark, about $20,000 more than the entry-level model and a $10,000 premium compared to the SX currently positioned at the top of the line. While the idea of paying $50,000 for a Kia will certainly startle more than a few buyers, it's not as far-fetched as it sounds. The Stinger is already there, the most expensive GT2 trim is pegged right at that price point, so the South Korean firm has already proved it has the credibility to compete in this space. The Telluride lends itself well to an extra dose of opulence, especially considering demand for luxury SUVs continues to grow in America.