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2020 Kia Niro electric car gets a $590 price hike

Kia Niro EV shoppers will need to budget a little more for the purchase, the South Korean automaker raising the price on its only U.S.-market electric car by $590. Cars Direct spied an order guide saying that after a $1,120 destination charge, the base Niro EX electric will climb from $39,620 to $40,210. The only other trim, the EX Premium, goes for $45,120 for the 2019 model to $45,710. The prices don't include the potential $7,500 federal tax credit or other incentives the hatchback still qualifies for. Adjustments to the EV MSRPs compare to price increases of $990 and $1,190 for the two trims of the 2020 Niro PHEV, and a mix of price drops and increases of several hundred dollars for the standard Niro's rearranged trim line.     Around this time last year, the Niro EV cost $1,500 more than the Hyundai Kona EV, now the Kia and Hyundai are separated by $1,900. The Niro EV's 64-kWh battery can power its 201-horsepower motor up to 239 miles of EPA-rated range, the Kona EV, with the same mechanical specs, is EPA-rated for up to 258 miles. Kia didn't make any changes to the 2020 Niro EV other than price. The whole Niro lineup, however, debuted its new refresh at last year's L.A. Auto Show. That brought tweaks to the front fascia such as new headlights and fog lights and a grille with diamond-shaped inserts, the electric Niro distinguished from the other two powertrains by getting a single chevron fog light instead of dual chevron lights, omitting the chrome underlining on the grille, and picking up blue accents around the lower intake. In back, there's a redesigned housing for reflector units in the bumper, and more blue highlights. Inside, a redesigned, seven-inch digital instrument cluster sits behind the steering wheel, and new optional driving aids include lane following and lane-keeping assist. Meanwhile, the wait continues for the Kia EV we really want, the fun and less expensive battery-electric Soul and its 243-mile EPA-rated range.  Related Video:      

2021 Kia K5 First Drive | Comfy, cool, but not quite king

Despite the sedan market continuing to lose market share to crossovers and SUVs every year, it’s still a segment that sells millions of units a year. ItÂ’s also one of the most hotly contested segments with strong offerings from Honda, Toyota and Mazda among others, which means itÂ’s hard to stand out. But the 2021 Kia K5 aims to do exactly that. It discards the long-running Optima nameplate for the model's Korean-market alphanumeric designation, and adopts the most dramatic styling Kia has ever used on a midsize sedan. Kia has coupled that with a stylish, quality interior, and a driving experience that is exceedingly comfortable. It's not particularly engaging to drive, which prevents it from being the segment's best, but itÂ’s a strong competitor thatÂ’s worth your consideration. Like the K5Â’s Optima predecessor, the K5 is mechanically related to the Hyundai Sonata, and shares powertrains with it. But this time, itÂ’s a bit choosier. The only engine available at launch is a 1.6-liter turbocharged four-cylinder making 180 horsepower and 195 pound-feet of torque coupled to an eight-speed automatic transmission. The Sonata's naturally aspirated four-cylinder is nowhere to be found. Fuel economy comes in at 27 mpg city, 37 mpg highway and 31 mpg combined for most trim levels, with the base LX basically getting 1 mpg better. 2021 Kia K5 GT-Line View 11 Photos The K5 will also offer all-wheel drive with this engine, again differing from the Hyundai. Later this year, a much more powerful 290-hp turbocharged 2.0-liter engine shared with the Sonata N-Line will be offered on the K5 GT. This version will be front-wheel-drive-only and get an eight-speed dual-clutch automatic instead of a traditional torque-converter unit. Kia is promising a 0-60 time of 5.8 seconds, which would be blisteringly quick for a family sedan. In the EX and GT-Line models we tested out, we found the standard engine had plenty of torque throughout the rev band, so it will comfortably haul you around, but never really excite. ItÂ’s mostly quiet, but pushing it hard will elicit some buzziness. The transmission is quite smooth and chooses gears well enough, but gear changes in manual mode are sluggish. Again, weÂ’re hoping the GT will liven things up a bit. Not being exciting is not necessarily a bad thing, though. It wonÂ’t be long before you discover that the K5Â’s advantage is its superb comfort.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.