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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

2020 Kia Cadenza gets a bigger touchscreen and a new dash to fit it

Admit it, you forgot the Kia Cadenza existed. You might've even thought it was something you put in the living room somewhere between the hutch and the chesterfield. But the 2020 Kia Cadenza is a thing, still, and the full-size sedan's even been given a nip, tuck and extra features for this new model year. To the surprise of no one, this revised Cadenza is identical to the Korean-market K7 we showed you last June. We even included some of those images in the above gallery since Kia only provided a pair of pics for the Chicago Auto Show reveal. However, as it seems likely you'll need side-by-side images to tell the difference between the 2019 and 2020 Cadenzas, here you go. There. As you can now tell, the 2020 Cadenza has an enlarged concave grille that nevertheless maintains Kia's signature "tiger nose" shape. The headlights are now all-LED and fit within a sleeker slit-like housing. The bumper portion has also been redone with the old quad pod of LED lights in each corner giving way to an architectural metallic trim piece that spans its width. The rear bumper and taillights have also been given a re-think. The interior gets more noteworthy changes, however. The dash has been redone to accommodate the standard 12-inch panoramic touchscreen that migrates from the Telluride and other higher-end vehicles in the Hyundai empire. The air vents are now below the screen rather than on either side of it, and the screen itself fits just forward of the concave dash surrounding it. The design achieves the purpose of reducing visual bulk without resorting to the iPad-glued-to-the-dash look. The climate and secondary infotainment controls were also lowered and rearranged into a waterfall panel that now meets up with the center console. 2020 left, 2019 right Interior feature content is largely the same apart from three extra USB ports (one more up front, two in the rear) and an enhanced 10-watt wireless charging pad. It's the safety tech roster that really gets bolstered, however, as Kia's Drive Wise suite of driver assistance features now comes standard. This includes the extensive blind-spot monitoring system that won Autoblog's Technology of the Year award, as well as forward collision warning with pedestrian/cyclist detection and automatic emergency braking, lane-keeping assist, adaptive cruise control with steering assist and navigation-system input, and the Safe Exit Assist feature that warns passengers when traffic is detected from the rear.