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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

High-performance 2019 Kia Forte spied with dual exhaust

The 2019 Kia Forte compact sedan introduced at the Detroit Auto Show earlier this year showed off a handsome, subtly aggressive exterior inspired by the Stinger. But the sporty exterior was betrayed by a simply adequate powertrain: a naturally aspirated 2.0-liter four-cylinder engine making 147 horsepower. Now, one of our spy photographers has caught a disguised Kia Forte out testing that has a number of visual changes suggesting it's a more powerful version of the Forte. It might be called the Kia Forte GT to fit the Stinger's nomenclature, or Kia Forte SX to follow the naming scheme of past punchier Fortes. The most notable of this Forte's visual enhancements is its dual exhaust outlets. All versions of the current Forte have just one exhaust outlet on the right side and more exhausts usually mean more power. Along the side, the body and side skirts are the same as regular Fortes with the more aggressive body kit. But up at the front, we can see some adjustments under the camouflage. The upper grille appears to be larger, with bottom corners that push out lower and wider than on the basic car. The lower grille also looks a bit taller, and seems to have larger fog lights mounted farther inward than the regular Forte. View 20 Photos As for what might power the newer, peppier Forte,the likeliest candidate is the 201-horsepower turbocharged 1.6-liter four-cylinder found in the Hyundai Veloster Turbo and Hyundai Elantra Sport. As discovered by The Korean Car Blog and someone going by SHM, there is information saying that the Korean version of the Forte will indeed have that turbo engine paired to either a six-speed manual or seven-speed dual-clutch automatic transmission. This wouldn't be surprising given that the new Forte shares its naturally aspirated engine with the base Elantra and Veloster. A version of that turbo engine was also used in the outgoing Forte SX models. Since the new Forte has been revealed and will go on sale later this year, we expect we'll hear about this high-performance version sometime early next year, with a release not too long after. Related Video: Featured Gallery 2020 Kia Forte GT spy shots News Source: The Korean Car Blog, SHMImage Credit: KGP Photography Spy Photos Kia Economy Cars Performance Sedan kia forte

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.