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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

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New sketches show Kia small SUV interior

Little more than a week after releasing sketches of the exterior, Kia presents sketches of the interior of its first-ever small global SUV. Sticking to the message of enticements for younger buyers, we're told this will be a "bold design statement" that is "trimmed in high-quality materials throughout" with the aim of creating a "modern ambiance to appeal to young-at-heart, tech-savvy buyers." The renderings appear a good start to supporting those arguments. The centerpiece is a 10.25-inch infotainment screen stood atop the instrument panel. A menu button on the top left, a row of navigation buttons along the bottom edge, and two rows of navigation icons on the screen should keep everything an occupant could want no more than a couple of touches away. Beneath the screen come some chunky air vents, beneath those, an HVAC screen supported by an HVAC knob and controls. Notice how the IP design slides from the control surface into a passenger grab handle anchored on the center tunnel. To the left, a steering wheel loosely modeled on the one from the Sportage, ahead of an instrument binnacle that's a quartet analogue gauges bracketing a digital display. The images show two different interior grades; for instance, one HVAC knob is printed with the word "Auto," while the other isn't, and the steering wheels in the two images are slightly different. The differences are more pronounced around the shifter — which might, in fact, represent two kinds of shifters. AutoPortal reports there'll be an automatic transmission as well as a seven-speed dual clutch gearbox. One gear lever is flanked by seven buttons, three of them for the heated steering and ventilated seats. Another button turns off the park assistance feature. Then there's what looks like a hill descent control button, one for some sort of all-wheel drive feature like a locking rear differential, and a final button to turn off the Stop/Start system. The other image looks like the more luxurious trim, even though it's the one without the "Auto" HVAC knob. This gear lever is flanked by eight buttons, most too small to make out, but it's clear that the AWD button is missing, and the ventilated seat icon is now a heated seat icon. There's an electric parking brake switch next to the driver's seat, two cupholders, and the forward surface of the lower cubby holds a 12V outlet and an AUX input. We'll find out what the real thing looks like soon.