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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia Telluride could head into luxury territory with flagship trim

Kia will expand the Telluride lineup with a range-topping trim level that will catapult the SUV into luxury-car territory, according to a recent report. The variant will arrive as one of the firm's most expensive models. Without citing sources, website AutoSpies wrote the yet-unnamed flagship Telluride will stand out from less expensive models with a two-tone paint job split below the roof line and additional interior colors, among other posh tweaks. And, somewhat surprisingly, Kia will allegedly offer buyers an off-road package that will bundle skid plates, beefier tires, and a bull bar. The off-roader described by the publication sounds a lot like the concepts Kia brought to SEMA 2018, and it could surf the ruggedization wave sweeping across the industry. There's no word yet on whether the deluxe treatment will continue in the engine bay. As of writing, the Telluride is only offered with a 3.8-liter V6 rated at 291 horsepower and 262 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive come standard, and all-wheel drive is offered at an extra cost. Kia hasn't commented on the rumor, and it hasn't announced plans to expand the Telluride's trim hierarchy. If it's accurate, the flagship version could make its debut in 2020 and arrive in showrooms during the 2021 model year. Its upmarket ambitious would push its base price toward the $50,000 mark, about $20,000 more than the entry-level model and a $10,000 premium compared to the SX currently positioned at the top of the line. While the idea of paying $50,000 for a Kia will certainly startle more than a few buyers, it's not as far-fetched as it sounds. The Stinger is already there, the most expensive GT2 trim is pegged right at that price point, so the South Korean firm has already proved it has the credibility to compete in this space. The Telluride lends itself well to an extra dose of opulence, especially considering demand for luxury SUVs continues to grow in America.

Kia Soul now has more turbo and 201 hp

Back in May, Kia revealed in a new hamster commercial that we would be seeing a turbocharged version of the Soul sometime this winter. After months of waiting, we finally get our first look at the Soul Turbo in the form of the European-market Soul SX. Obviously, the most important part of the newly-boosted Soul lies under the hood. There you will find the familiar turbocharged 1.6-liter four-cylinder from the Veloster Turbo and the Elantra Sport. Unsurprisingly, it makes the same 201 horsepower as its corporate cousins. But that's still a healthy 37-horsepower improvement over the naturally aspirated 2.0-liter. The engine is bolted up to a new 7-speed dual clutch transmission. Kia didn't say anything about a manual option, but we certainly hope they'll offer one. The company claims the Soul SX has a 0-62 mph time of 7.8 seconds and a top speed of 124 mph. Aside from the engine, there are subtle exterior and interior tweaks that distinguish this quicker Soul. The front bumper gets a larger, more aggressive grille, and the side sills are slightly wider. The car also receives exclusive 10-spoke, 18-inch wheels, red accents and Soul badge, and a twin-tip exhaust. Inside, the Soul SX has a black cloth and leather interior featuring orange stitching and the obligatory flat-bottomed steering wheel. Kia also revealed that the Soul SX is now available for ordering. However, this is just the European model. We still have yet to see the final US-spec version, but we'll probably see it very soon. Related Video: Featured Gallery 2017 Kia Soul SX: Paris 2016 View 12 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Kia Crossover Hatchback Performance 2016 paris motor show kia soul turbo