2015 Kia Sorento Lx on 2040-cars

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BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia Seltos Luggage Test | How much cargo space?

The Kia Seltos starts at $21,990, which is consistent with a growing number of crossovers that slot in between sub-compact models (Hyundai Kona, Kia Soul, etc) and compact models (Honda CR-V, Toyota RAV4, etc). We now call this the midcompact segment. The Mazda CX-30 would be another example, and while the Mazda's engaging driving experience and stylish near-luxury interior are its prime selling points, the Seltos boasts expressive color combinations, distinctive styling details throughout and an ample amount of interior space that rivals bigger, pricier SUVs. As I discovered at the L.A. Auto Show, that includes Kia's own Sportage, which may have more power and higher-quality interior materials (plus a higher price), but has roughly the same passenger space and less maximum cargo capacity. To these eyes, it also looks worse.  On paper, the Seltos has 26.6 cubic-feet of cargo room behind the back seat, which would indeed be greater than sub-compact models but less than the CR-V's of the world. The CX-30 has 20.1 cubic-feet and you can see its luggage test here.  Like some other crossovers, including next week's Mercedes GLB, the Seltos has a dual-height cargo floor. The upper height is pretty much there to meet up with the folded rear seatbacks to create a flat-ish load floor. Since there's only a spare tire and bare metal below it, I saw no reason to test the cargo capacity with the high-floor setup. It seems logical that Seltos owners would almost exclusively use the lower, more voluminous floor height.  On to the luggage. I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  That would be all the roller bags (no fancy bag) even with the rigid, hatchback-style cargo cover in place. Excellent. That's the same amount of bags as the CX-30 could manage with NO cargo cover. Basically, the size difference indicated on paper is confirmed.  Remove the Seltos cargo cover and not only does the fancy bag fit, but there'd be room for another duffel bag.  This amount of height and width is comparable to those crossovers that are technically a size up in the "compact" category. The difference, though, is cargo area depth.