2015 Kia Sorento Lx on 2040-cars

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Rimac will help Kia turn the Imagine concept into a high-performance flagship

The segment-bending Imagine concept Kia unveiled at the 2019 Geneva auto show will spawn a high-performance flagship in 2021. Rimac, which Kia and Hyundai jointly invested in, will help bring it to the market. "This car will have a significant effect on how consumers perceive Kia and its part in future electrification. We want it to demonstrate super-high performance levels but in a package that is different," affirmed Carlos Lahoz, the automaker's marketing chief, in an interview with British magazine Autocar. "Super-high performance" isn't a term we've ever used to describe a Kia, even the Stinger doesn't merit this label, so Lahoz's comments sketch an image of a model that breaks all ties with members of the company's current range. Croatia-based Rimac, an expert in making quick electric cars, will play a role in the development process. The extent of Rimac's involvement remains a mystery. Similarly, we don't know how Kia defines the term "super-high performance," and whether it alludes to straight-line speed, Tail of the Dragon-taming handling, or both. Like the Imagine concept (pictured), the production model will arrive as a sedan-crossover cocktail vaguely reminiscent of the short-lived Volvo S60 Cross Country, among other high-riding four-doors. Its front and rear ends will likely be toned down, but Kia stylists have been on a roll in recent years so we expect a head-turning design. As for the 21-screen infotainment system, which Kia labeled a "humorous riposte" to the industry's obsession with in-car displays, we're betting it won't make the leap from the show floor to the showroom floor.  The sheet metal will hide a new platform Kia is developing jointly with Hyundai specifically to underpin electric cars. Autoblog understands it will underpin future Genesis models, too. The architecture will be compatible with an 800-volt electrical system that charges the battery from 20% to 80% in 20 minutes, and Autocar reported the Imagine will offer up to 310 miles of driving range, though odds are that's on the optimistic WLTP testing cycle. Kia's announcement that the Imagine — a name the production version won't wear — will arrive in 2021 suggests it could land on our shores for the 2022 model year. The company hasn't revealed whether it will sell the model in the United States, however. Don't let the idea of a high-horsepower, quasi-luxury electric car from Kia fool you.

2014 Kia Forte

Kia Tries Yet Again To Prove That Compact Sedans Are Its Forte
For those keeping track, the introduction of the 2014 Kia Forte sedan marks the second time in five years that Kia has completely redesigned its compact sedan offering. Put another way, car shoppers have now had three entirely different options in this category from Kia - the unloved Spectra along with two generations of the Forte - in the same period of time that Toyota has been building the current Corolla.
If nothing else, it's clear that Kia is committed to making as big of a dent in the compact class as possible. That said, none of Kia's entries have come close to challenging the dominance of the aforementioned Corolla, Honda Civic or Volkswagen Jetta, domestic offerings like the Ford Focus and Chevrolet Cruze, or even the Hyundai Elantra, its slightly older and more subdued Korean sibling, in the race for market share.

Kia Hotbots come back out to play with 2014 Forte

Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
The Hotbots first debuted during Kia's latest Super Bowl spot, which followed the debut of the 2014 Forte sedan at the 2012 Los Angeles Auto Show. Each new spot follows the premise of the two originals, with the hotbots protecting the Forte while the oblivious owner stands by. Take a look at all three ads below, along with the two originals that kicked the series off.