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Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

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Kia and Amazon team up to sell at-home electric charging stations

Amazon really wants to be the one-and-only destination you go to for online shopping, and it's edging a little further into the car world with its latest partnership. Kia is teaming with the online retail giant to sell and install Level 2 chargers for your home. To buy the chargers on offer, you'll need to own/lease an electric or plug-in Kia, or at least have one on order. That includes the Niro EV, Soul EV, Niro PHEV and Optima PHEV. Amazon has previously partnered with Audi to offer installation services is preparation for the E-Tron rollout, but this version of the program is framed differently and meant for Kia owners. This is being done in an attempt to make buying and installing these kind of chargers easier. Most folks know and understand Amazon, so buying everything you might need to get an electric car charger up and running from them could be a comforting process. The benefit to this way of acquiring a 240-volt charger is that Amazon sets up the whole installation process. It'll call out an electrician to inspect your house to see if any changes need to be made to support it, then install the charger. A choice of three Level 2 car chargers are being sold through this partnership. The brands include Bosch, ChargePoint and JuiceBox, ranging from most to least expensive respectively. Access to a Level 2 electric car charger will make your life with an electric car all the better. The 2020 Soul EV (shown below) and 2019 Niro EV both get to a full charge in a little more than nine hours on a Level 2 plug versus a long 59-hour wait from a Level 1 charger. You can get by with Level 1 sometimes, but getting home on a depleted battery late at night then leaving early in the morning doesn't work. In these situations, juice at a faster rate is deeply needed. The chargers are available for purchase now. 2020 Kia Soul EV View 11 Photos