2015 Kia Sorento Ex on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Next-gen 2021 Kia Sorento spied testing in the Alps

Kia just launched the new three-row Telluride into the world, but that doesn't mean its original seven-passenger model is going away. Far from it. The camouflaged vehicle you see here is the next-generation Sorento caught testing in the Alps while undergoing some strenuous trials. One of those happened to be towing a BMW X5, as seen in the photos. Due to the heavy amount of cladding and wrappings, it's difficult to pick out specific styling elements. However, we imagine the front fascia is going through a massive change up. It's tough to say what direction they're heading, but the openings do mimic what we see on the vehicle today. The current Sorento doesn't have an upright, tough appearance, and the prototype we see here doesn't appear to be a massive change in the status quo. Kia made the Telluride its big, butch crossover, so differentiation with that SUV is most likely necessary. Moving along the side, Kia appears to have changed up the mirror position, placing them below the window line on the doors instead of above in the A-pillar area. We can't see the door handles or body lines, but we'll assume Kia has something new and interesting cooked up under there. Finally, the most mysterious part of all is the rear end. Kia broke out the massive body armor for this one, making sure nobody can tell what's going on underneath. Perhaps the rear-end design is where we'll see the biggest changes for the Sorento. We don't imagine there will be anything extreme like a chopped and angled roof/rear window for styling purposes, though, especially if the Sorento intends to keep all three rows open for business. That said, the existence of the Telluride could prompt some changes to the vehicle's purpose in Kia's lineup. Even though Kia gave the Sorento a light refresh for 2019, this next-generation model is probably coming in the next couple years. Kia used a very light brush for that mid-cycle refresh, and this update will signal a totally new generation of the SUV. We'll expect to see new powertrains, possibly with electrification in the form of a hybrid or plug-in hybrid come into the fold. We didn't get a look inside, but given the current Sorento and luxurious new Telluride, we'd have high hopes for something quite nice.

2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.