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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2019 Dodge Charger R/T Scat Pack vs. 2018 Kia Stinger GT Comparison | Big bargain bruisers

The Kia Stinger GT is a sporty midsize sedan with a sleek hatchback roof and a luxurious interior, so it makes sense that it's frequently been compared to high-end German cars of a similar description. While it has generally faired quite well against the likes of the Audi A5 Sportback and BMW 4 Series Gran Coupe despite its commoner badge, it's unclear how many potential Audi and BMW buyers are going to also consider a Kia. So, what else can be thrown at it? Well, the Stinger has a bold, brash exterior the Germans can’t match, while boasting loads of space, features and performance at a discount price. You know what that sounds like? The Dodge Charger, which we recently had in the Autoblog garage. It's not exactly an apples-to-apples choice – bigger, no hatch, a pair of extra cylinders – but the two sedans are close on price, especially the 2019 Dodge Charger R/T Scat Pack that arrived at our office with an MSRP of $46,075. ThatÂ’s just a few hundred less than our long-term StingerÂ’s price of $46,620. So I decided to try them back-to-back to see which is the better bargain bruiser. 2018 Kia Stinger View 11 Photos The Charger takes an early lead with its 6.4-liter naturally aspirated V8, which generates 485 horsepower and 470 pound-feet of torque – a big advantage over the StingerÂ’s 365 horses and 376 pound-feet. But itÂ’s not just the power that gives it the edge, itÂ’s that it makes all the right sounds, and itÂ’s so smooth and responsive. Any amount of throttle yields a charmingly round, mellow sound, with just a hint of grit. ItÂ’s vintage American rumble in a modern(ish) wrapper. Additionally, power is so smooth and progressive that itÂ’s easy to dial in the right amount. ThereÂ’s one minor exception in its controllability at launch, as it takes a moment for the torque converter to spin up, and a lazy foot can get the tires to yelp (yours truly and a couple other editors ran into this). The ZF eight-speed automatic shifts seamlessly, whether youÂ’re in automatic or manual mode. The Kia Stinger GTÂ’s twin-turbo 3.3-liter V6 is also a great engine, but it lacks the character and the finesse of the Charger's V8. While that giant 6.4-liter lets out a hearty roar, the Stinger keeps its mouth tightly shut. Only a low, generic mumble from the intake comes from under the hood. And as weÂ’ve talked about before, the throttle response is sluggish, and it takes a moment for boost to build.

2017 Kia Niro hybrid's $23,786 price undercuts the Toyota Prius

We're close to the commercial launch of Kia's hybrid crossover, the pointless-record-breaking but decidedly "solid" Niro. The ad campaign has begun with Melissa McCarthy voicing the TV spots, and with the Super Bowl tease already in full swing, curious customers are going to want to know what they'll have to shell out for the fuel-sipping family car. Kia has announced that the Niro will start at a base MSRP of $23,785. The 50 mpg (combined) Niro FE's sub-$24k price includes 16-inch wheels, keyless entry, a seven-inch touchscreen display with rearview camera, and Apple CarPlay and Android Auto. The $24,095 LX adds push-button start, roof rails, and LED rear lighting. The LX also offers the $1,450 Advanced Technology Package, adding forward collision and lane departure warnings, and autonomous emergency braking. At $26,595, the EX provides heated seats, a leather-wrapped steering wheel, LED daytime running lights, fog lights, and heated power folding mirrors. It also includes a few driver assistance features, such as blind spot detection, rear cross-traffic alert, and lane change assist. A $2,300 Advanced Technology Package includes a power sunroof, smart cruise control, the collision and lane departure warnings, and autonomous emergency braking. Just below the Touring trim is the Launch Edition at $28,895. It comes in either Snow White Pearl or Aurora Black Pearl paint with a unique metallic grille and Hyper Gray 18-inch alloy wheels. It includes an eight-inch touchscreen navigation system and an eight-speaker Harman Kardon sound system. Topping the line is the $30,545 Niro Touring, which includes a power sunroof, park assist, heated and ventilated seats, heated steering wheel, and the Harman Kardon premium sound system. This level also offers the Advanced Technology Package, and $1,900 adds HID headlights, wireless phone charging, smart cruise control and the warning and braking systems offered at the other trim levels. Unfortunately, both the Touring and the Launch Edition suffer in fuel economy, at 43 mpg combined. For comparison, the base Kia Niro comes in $1,765 cheaper than the just slightly more efficient Toyota Prius's $25,550. The Ford C-Max Hybrid starts at $24,995, and falls short by about 10 mpg. The Niro is about the same price as the slightly larger, but much less efficient Hyundai Tucson.